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Entrepreneurship and Generation Z: approaches to entrepreneurship and how organisations can best engage with the new generation of entrepreneurs

   Faculty of Business and Society

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  Prof D Pickernell  No more applications being accepted  Funded PhD Project (European/UK Students Only)

About the Project

The project provides an excellent opportunity for the successful candidate to apply their knowledge of SME management, enterprise and entrepreneurship to research and use new techniques aimed at analysing the changing nature of new firm development, success factors in their development, and the changing relationship with membership and trade organisations.
Programme of research:
The main aim of this project is to investigate the post 2000 “Generation Z”, their approaches (behaviours, resources etc.) to entrepreneurship compared to previous generations, and how organisations such as FSB Wales (and FSB more widely) can best engage with this new generation of entrepreneurs. The research also looks to evaluate how existing small businesses can gain from understanding the characteristics of Generation Z, from both a demand (consumer) and (labour and skills) supply opportunities perspective.

The research seeks an enthusiastic candidate to contribute to further design and development of the research proposal. This may involve the following elements (not exclusive):-

• Role of education (including entrepreneurship education)
• Place/geographical location
• Gender and/or ethnicity
• Role of social media/e-skills and experience

The research team includes: Professor David Pickernell (Head of Centre for Enterprise), and Dr Rachel Bowen (FSB Wales). The program of work will involve both theoretical and analytical work, undertaken over a period of 48 months. The following intermediate outputs will be produced at agreed intervals through the project:-

• Introduction to Generation Z (Identifying Central Aim)
• NVIVO Analysed Literature Review (identifying Objectives)
• Theoretical Framework identifying opportunities and issues for Generation Z (identifying research questions)
• Methodological Framework
• SPSS / Smart PLS Analysed Quantitative Analysis
• NVIVO Analysed Qualitative Analysis
• Discussion of Results and Policy Implications
• Conclusions, Limitations and Further Research

By the end of Year One, the successful candidate will have produced a literature review, suitable for presentation, and a chapter-by-chapter plan for the rest of the thesis.

This multidisciplinary project provides a excellent research training experience in an extensive range of skills including NVIVO, SPSS and Smart PLS.
The studentship covers part-time fees for a 4-year part-time PhD programme OR DBA programme. If the part-time PhD route is chosen there will also be discretionary project support costs available for consumables, travel/conference attendance etc.

Continuation is subject to completion of satisfactory progress reviews by both FSB Wales and USW.

The position is available from 1st October 2016.
Eligibility of Student:
To be eligible you must:

• satisfy University of South Wales’s admissions criteria
• satisfy FSB Wales’s eligibility criteria
Qualifications and experience:
Eligible applicants will have:

• A good first degree (2i or higher) in a related discipline, or equivalence at Masters level or through working experience
• Positive attitude to practical and applied research, ability to work in a self-directed manner with the interpersonal skills to interface with the larger research team
• Good analysis skills
• Ability to tolerate uncertainty
• Willingness to travel
Application Process:
To apply please visit

Please select DBA or MPhil/PhD (Business) in the course selection options within the online portal.

For any queries on the project or eligibility, please contact: Professor David Pickernell [Email Address Removed] / Tel: 01443 483759 or Dr. Rachel Bowen [Email Address Removed]

Closing date for applications: Friday 29th July 2016 (Interviews will be on Thursday 11th August 2016)