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‘Every picture tells a story.’ An exploration of the use of imagery in corporate annual reports

School of Business

About the Project

The annual report is a key accountability mechanism for companies and is a particularly important means of transmitting information to a wide variety of stakeholders (Gray, 1992; Dunne, 2003; 2013). The annual report as a focus of research continues to highlight the role played by financial information and to a lesser extent narrative reporting (Dunne, 2013). The visual dimension has remained somewhat neglected in comparison (Dunne and Lambert, 2017), despite its acknowledged importance as an area of research. Recent research on images in annual reports has highlighted this as a valuable research area (Parker, 2009), yet studies remain scarce, and dominated by studies focusing on the US.

This research would employ qualitative research methods (such as visual content analysis and interviews) to explore the use of imagery in annual reports, attempting to understand the rationale for the choice of images selected.

For informal enquiries about the project, contact Dr Theresa Dunne ()
For general enquiries about the University of Dundee, contact

Applicants must have obtained, or expect to obtain, a first or 2.1 UK honours degree, or equivalent for degrees obtained outside the UK in a relevant discipline.

English language requirement: IELTS (Academic) score must be at least 6.5 (with not less than 5.5 in each of the four components). Other, equivalent qualifications will be accepted. Full details of the University’s English language requirements are available online:


Step 1: Email Dr Theresa Dunne () to (1) send a copy of your CV and (2) discuss your potential application and any practicalities (e.g. suitable start date).

Step 2: After discussion with Dr Dunne, formal applications can be made via UCAS Postgraduate. When applying, please follow the instructions below:

Apply for the Doctor of Philosophy (PhD) degree in Accountancy and Business Finance: Select the start date and study mode (full-time/part-time) agreed with the lead supervisor.

In the ‘provider questions’ section of the application form:
- Write the project title and ‘’ in the ‘if your application is in response to an advertisement’ box;
- Write the lead supervisor’s name and give brief details of your previous contact with them in the ‘previous contact with the University of Dundee’ box.

In the ‘personal statement’ section of the application form, outline your suitability for the project selected.

Funding Notes

There is no funding attached to this project. The successful applicant will be expected to provide the funding for tuition fees and living expenses, via external sponsorship or self-funding.

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