Examining attitudes towards abstinence from alcohol in the UK: a multi-perspective investigation

Alcohol remains the most significant drug of choice for citizens across the UK [1]. In 2021, 350 alcohol-specific deaths were registered in NI, one less than in 2020 when the highest number of alcohol-specific deaths was ever recorded in the region [2]. Males and those aged 45-64 years account for the majority of alcohol-specific deaths. The socio-economic costs of alcohol-related harm to the NI economy is estimated at £900m/annum [3].

Reducing alcohol consumption therefore not only advisable to improve individual health and reduce the risk of premature mortality, but also has considerable societal and economic benefits. It is a complex public health challenge, particularly given that epidemiological evidence indicates that trends in alcohol use have changed in the UK over the last two decades [4]. For example, younger adults are delaying the first onset of drinking and generally consume alcohol in less hazardous patterns when compared to previous cohorts, middle-aged drinkers experience high levels of alcohol-related harm which represent a significant healthcare burden for the NHS [4].

Adults of all ages experience considerable challenges when attempting to stop or reduce their drinking given the important role alcohol plays in many social occasions [5]. Abstainers often report that they experience bullying, expressions of nonacceptance and sometimes even physical confrontations during social occasions [6]. Alcohol abstinence is often view by drinkers as deviant, unusual or unsociable behaviour. Drinkers may perceive non-drinkers or abstainers as judgmental in drinking situations and therefore posing a threat to the group’s aim to get drunk and have connection with others.

This project will exploit existing survey resources to characterise the attitudes and behaviours of adult drinkers and non-drinkers in the UK with respect to alcohol abstinence. It will also involve primary data collection in consultation and collaboration with existing alcohol research groups and charities across the UK.

Please note: Applicants with a 2:1 degree in Psychology (or close to completion) are encouraged to apply.