Food waste has attracted the attention of Western governments and organisation across the food industry. In the UK, a total of 36 million tonnes of food ends up in landfills every year, worth more than €11.7 bn, according to WRAP, a British charity (IFCO, 2020). Food waste generated from farm to bin is an important contributor to climate change. Indeed, the CO2e emitted because of food waste is greater than CO2e emitted by most of countries, except for the US and China (Food Loss + Waste Protocol, 2016). Applying a circular economy approach in the food supply chain can contribute to reaching climate targets and reduce depletion of finite natural resources (EMF, 2019). The adoption of circular business models championed by leading grocery retailers could mitigate CO2e emissions generated from food decomposition and wasted food transportation. Food waste could be reduced considerably by improving the consumer consumption data grocery retailers have. Inbound supply chain processes can also play key role in food waste reduction. This PhD project focuses on investigating the role of consumers and grocery retailers in food waste reduction. The project will be using mixed qualitative and quantitative research methods. With a focus on food waste and the UK grocery retail sector, this PhD project aims to explore; a) businesses approaches seeking to prevent and mitigate food waste generated from farm to bin; b) marketing strategies and tools that can incentivise food waste prevention and mitigation at the supplier, the retailer and the consumer household, and c) their supply chain implications.
References
EMF (Ellen MacArthur Foundation). 2019. Cities and Circular Economy for Food (2019). Retrieved February 2021 from https://www.ellenmacarthurfoundation.org/assets/downloads/CCEFF_Full-report-pages_May-2019_Web.pdf
Food Loss + Waste Protocol (2016), Food Loss and Waste Accounting and Reporting Standard, http://flwprotocol.org/wp-content/uploads/2017/05/FLW_Standard_Exec_Summary_final_2016.pdf
IFCO (2019), Food waste by country: who's the biggest waster? https://www.ifco.com/countries-with-the-least-and-most-food-waste/
Keywords: Food waste reduction, circular business models, retail supply chains and circular marketing strategies
Desired applicant profile:
- open to mixed-methods research
- undergraduate-level knowledge of business statistics
- awareness of supply chain management, marketing and sustainability