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Future of global sustainability: A new perspective for post-COVID multicultural business


   Nottingham Business School

   Tuesday, November 15, 2022  Self-Funded PhD Students Only

About the Project

Covid-19 has changed the global landscape of businesses swiftly and many transport companies have started focussing mainly on moving basic commodities such as food, medicine, and clothing around the globe. While humanitarian aid and charities could not travel to help people around the globe during the pandemic outbreak, local businesses and government have handled the situation well with support from local and global businesses. During this effort, some sustainability objectives have been compromised to meet the demand of local community. For example, increased number of plastic wastes including face masks and gloves have posed extra challenge to local authorities. A clear awareness and future vision on sustainable ways of handling waste reduction during difficult situation can gain achieving sustainable goals. Developing resilience during risky situation such as the pandemic or any other natural disaster will protect the society and businesses.

Other than COVID impact, businesses will also have to undergo difficulties when restarting and reconfiguration supply chains. Global supply chains have had to deal with significant breakdowns and uncertainties in demand, including strategic supply chain diversification. To achieve sustainable goals on waste reduction, supply chain management in an international context have been particularly challenged by cultural diversity among supply chain members, in addition to the complexity of managing inter-organizational relationships. Research investigating how the effectiveness, productivity, efficiency, flexibility and consistency of global supply chains is impacted by the nature of international culture is very limited.

As a researcher from any country around the globe, you are expected to develop resilient models to avoid waste and protect the environment while considering the cultural differences. You can also work on a strategy process perspective in addressing the linkages inherent in multicultural cooperation through partnering relationship management, utilising evaluation and refining criteria in examining the processes of renewal and business advantages. This can include exploring business models that can incorporate waste handling of plastic, food, and textile.

·        Porter, M. E. and Heppelmann, J. E. 2014. How smart, connected products are transforming competition. Harvard Business Review.

·        Scholten, K., Sharkey Scott, P. and Fynes, B. 2019. Building routines for non-routine events: supply chain resilience learning mechanisms and their antecedents", Supply Chain Management, 24: 430-442.

·        Stone, J. and Rahimifard, S. (2018), “Resilience in Agri-food supply chains: a critical analysis of the literature and synthesis of a novel framework”, Supply Chain Management, 23: 207-238.

·        Gupta, M. and Gupta, S., 2019. Influence of National Cultures on Operations Management and Supply Chain Management Practices—A Research Agenda. Production and Operations Management, 28(11), pp.2681-2698.

·        Kano, L. and Hoon Oh, C., 2020. Global value chains in the post‐COVID world: Governance for reliability. Journal of

Management Studies. https://doi.org/10.1111/joms.12626.

·        Sting, F.J., Stevens, M. and Tarakci, M., 2019. Temporary deembedding buyer–supplier relationships: A complexity perspective. Journal of Operations Management, 65(2), pp.114-135.

Specific qualifications/subject areas required of the applicants for this project: An applicant should normally hold a Master’s degree at distinction or merit level of a UK university or an equivalent qualification. International students will also need to meet the English language requirements - IELTS 6.5 (with minimum sub-scores of 6.0). Applicants who have taken a higher degree at a UK university are normally exempt from the English language requirements. 

Application deadline: 15th August for 1st Oct 2022 start date, or 15th Nov for 1st Jan 2023 start date.

Interview details: Interviews will take place between May – Aug for Oct 2022 start date. 


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