Generative AI for Digital Marketing

  Applications are invited for the following PhD project within the Department of Computer Science.

 Eligibility

 Applicants will have or be expected to receive a minimum 2:1 or 1^st class degree in a scientific, technology, engineering, mathematics, computing or a related discipline. A Masters qualification is an advantage but not essential. 

 Project Details

In the domain of digital marketing, the integration of Generative AI presents an opportunity to enhance customer engagement, personalise marketing strategies, and optimise decision-making processes. By utilising Generative AI technologies, businesses can create tailored content, automate marketing tasks, and derive insights from datasets to drive more effective marketing campaigns. This project aims to explore the impact of incorporating Generative AI into digital marketing practices, focusing on enhancing customer experiences, improving marketing efficiency, and staying competitive in the digital landscape. The research may focus on one or more of the following aspects of text creation, image/graphics/video generation, and enhancing customer interactions. You will have opportunities to gain experience with the industry-demanding Generative AI technologies including Generative Adversarial Network (GAN), Diffusion Model (DM), Large Language Model (LLM), Large Vision Model (LVM), and Multimodal Model.

 For over a decade, our group have been working in an extensive area of artificial intelligence and data science. Recent projects include medical imaging, bioimaging, biometrics, natural language processing, semantic video analysis, pattern recognition and computer graphics. We have received numerous research awards from international conferences, research institutions and professional organisations. We invite talented and hard-working candidates to join us for their PhD study.

The successful candidate will work in the Department of Computer Science at Brunel University London and will be supervised by Dr Yongmin Li, who is specialized in artificial intelligence and its downstream applications in natural language processing, image processing, medical imaging and business management.

How to Apply

Please e-mail your application comprising of all the documents listed below to Dr. Yongmin Li via email to yongmin.li@brunel.ac.uk.

·        Your up-to-date CV;

·        A research statement of 500-1,000 words setting out your project ideas

·        A one A4 page personal statement setting out why you are a suitable candidate (i.e.: your skills and experience);

·        A copy of your degree certificate(s) and transcript (s);

·        Names and contact details for two academic referees;

·        Evidence of English language capability to IELTS 6.5 (minimum 6.0 in all sections), if applicable