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Global Strategy, Business Model Innovation, Artificial Intelligence (AI), Intercultural Difference

This project is no longer listed on and may not be available.

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  • Full or part time
    Prof X Liu
    Dr J Timlon
  • Application Deadline
    No more applications being accepted
  • Competition Funded PhD Project (European/UK Students Only)
    Competition Funded PhD Project (European/UK Students Only)

Project Description

This research seeks to explore the growing use of artificial intelligence (AI) in international business. The exploration looks specifically at how AI is used for business model innovation in organizations that seek to compete, grow beyond its borders, expanding in the global market. Our focus is on AI as a wider decision-making ability for key decisions about how a company creates, captures and delivers value under the influence of intercultural differences. This initiative seeks a better understanding that might help decision makers in companies to act on the tremendous opportunity from the combination of human and machine intelligence at the same time with an eye on new ethical challenges that arise.

For more information about the scholarship, eligibility criteria and application forms, please email: [Email Address Removed]

How good is research at University of Birmingham in Business and Management Studies?

FTE Category A staff submitted: 53.10

Research output data provided by the Research Excellence Framework (REF)

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