Policy decisions to help consumers make healthy choices are an important part of any government’s initiative. Nutritional labelling is an important such initiative. Research has shown that nutritional labels can encourage consumers into making healthy choices. It has also shown that a majority of consumers do spend time reading the labels and the information provided on the labels can change the choices made. However, despite these findings, the overall health scare yet remains unchanged. Obesity and other disorders related to unhealthy eating habits seem uninfluenced by the changes made to nutritional labelling over the years. This PhD studentship will provide an opportunity to study the role of nutritional labels in making food choices among consumers in Scotland. Specifically, the research aims to use experiments and field studies in supermarkets (with real and experimental nutritional labels) to explore the purchasing habits of consumers and how various factors (e.g., colour in traffic light nutritional labels, size of the labels, placement within the packs, background colours of the pack) can influence the consumer’s decisions. More importantly, the PhD studentship will identify the factors which if implemented, can encourage consumers into making healthy choices at the point of purchase.
Scholarship:
- Tuition fee (Home / International)
- Living allowances per year £16,062 at present
- Consumables/Conference budget per year £1,500
- Scholarship up to 4 years
Eligibility:
- To be accepted to study for a PhD, applicants need to have an undergraduate degree of at least 2:1 (or equivalent) or a master’s degree, in a subject related to the proposed PhD topic.
- English language requirements – a minimum IELTS score of 6.5.
To apply please ensure you include the following documentation:
- Final or current degree transcripts including grades (and an official translation, if needed) – scanned copy in colour of the original document.
- Degree certificates (and an official translation, if needed): scanned copy in colour of the original document.
- Two references on headed paper (academic and/or professional).
- Research proposal on the given topic, CV and samples of written work.
- If you fail to submit the above documents then your application will not be considered.
Dates:
- Deadline for submission: 31 March 2023
- Interviews: April, 2023 TBC
- Start date: May/June, 2023
Please submit your application to Professor Sudhu Paramati ([Email Address Removed] ) and PhD Admin Lead, Donna Milne ([Email Address Removed])
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