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How much is that (knitted) doggy in the window? Valuing creativity in the craft sector

School of Business

About the Project

With the advent of digital platforms like Etsy, Folksy, Ravelry, Amazon Handmade and Craftsy, there has been an explosion in makers selling handmade products and services online directly to consumers (Anderson, 2013; Hatch, 2013). Many of these are cottage industries furnished with makers working from small studios, garages and even garden sheds (Koan, 2017). This sector of the economy is under-researched. Various platforms, online magazines, blogs and well-known makers provide guides to crafters regarding pricing of their wares (Hatch, 2013). Most of these guides focus on cost retrieval but place very little emphasis on valuing creativity. This research will focus on understanding whether or how creativity features in cost calculations. Do makers value their talent? If so, how? It is envisaged that the project will be qualitative in nature involving interviews with makers and platforms associated with the sector.

For informal enquiries about the project, contact Dr Theresa Dunne ()
For general enquiries about the University of Dundee, contact

Applicants must have obtained, or expect to obtain, a first or 2.1 UK honours degree, or equivalent for degrees obtained outside the UK in a relevant discipline.

English language requirement: IELTS (Academic) score must be at least 6.5 (with not less than 5.5 in each of the four components). Other, equivalent qualifications will be accepted. Full details of the University’s English language requirements are available online: http://www.dundee.ac.uk/guides/english-language-requirements.


Step 1: Email Dr Theresa Dunne () to (1) send a copy of your CV and (2) discuss your potential application and any practicalities (e.g. suitable start date).

Step 2: After discussion with Dr Dunne, formal applications can be made via UCAS Postgraduate. When applying, please follow the instructions below:

Apply for the Doctor of Philosophy (PhD) degree in Accountancy and Business Finance: https://digital.ucas.com/coursedisplay/courses/7f3296e3-f34c-bfe0-ef6a-71e945c332e8. Select the start date and study mode (full-time/part-time) agreed with the lead supervisor.

In the ‘provider questions’ section of the application form:
- Write the project title and ‘FindAPhD.com’ in the ‘if your application is in response to an advertisement’ box;
- Write the lead supervisor’s name and give brief details of your previous contact with them in the ‘previous contact with the University of Dundee’ box.

In the ‘personal statement’ section of the application form, outline your suitability for the project selected.

Funding Notes

There is no funding attached to this project. The successful applicant will be expected to provide the funding for tuition fees and living expenses, via external sponsorship or self-funding.

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