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Integrating grassroots voices into development debates in the Global South: a Vietnamese case investigation into news coverage of development issues and policies


   Faculty of Media & Communication

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  Assoc Prof A Nguyen, Prof Dan Jackson  No more applications being accepted  Funded PhD Project (Students Worldwide)

About the Project

Bournemouth University – in collaboration with the Institute for Research on Development Communication (RED) in Hanoi, Vietnam – is seeking an excellent candidate to conduct an exciting PhD research project in the area of development communication. Using Vietnam as a case study, this PhD project investigates how the news media in the Global South work together with other stakeholders, especially civil society organisations, to bring grassroots voices into news coverage and public debates about development issues and policies.  

Under the supervision of Professor An Nguyen and Professor Dan Jackson, and with some financial and logistic support from RED, you will carry out research to identify good practices that can be promoted – and those to be avoided – to improve the capacity of the news media in bringing ordinary people into public debates about development issues and policies. In particular, you will be trained to independently conduct theoretical and empirical research work to answer the following questions via case studies of your choosing: 

RQ1: To what extent and in what contexts are grassroots voices heard in Vietnamese news coverage of development issues and policies?  

RQ2: What sourcing, fact-finding and framing practices do award-winning development journalists in Vietnam consider effective/ineffective to balance lay and elite voices in the public debate over development issues and policies? 

RQ3: What approaches and strategies do Vietnam-based CSOs consider effective/ineffective in working with journalists to ensure the development needs, interests and concerns of people on the ground are integrated in the public debate?  

How to apply:

Applications are made via Bournemouth University’s website by clicking ’institution website’ button. If you have an enquiry about this project please contact us via the ’Email institution’ button, however your application will only be processed once you have submitted an application form as opposed to emailing your CV to us.

Candidates for a PhD Studentship should demonstrate outstanding qualities and be motivated to complete a PhD in 4 years and must demonstrate:

  • Outstanding academic potential as measured normally by either a 1st class honours degree (or equivalent Grade Point Average (GPA) or a Master’s degree with distinction or equivalent
  • An IELTS (Academic) score of 6.5 minimum (with a minimum 6.0 in each component, or equivalent) for candidates for whom English is not their first language and this must be evidenced at point of application.
  • Superior fluency in the Vietnamese language (to analyse Vietnamese news output and conduct interviews with Vietnamese journalists and other stakeholders); 
  • Prior academic background in journalism studies, development communication or a related field, ideally in an English-speaking environment;
  • Ability to work independently as well as part as a research team; 
  • Excellent interpersonal communication and coordination skills; and
  • Professional experience in – or with – Vietnamese media and communication industries and/or the development sector.

Funding Notes

Funded candidates will receive a maintenance grant of £15,921 per year to contribute towards living expenses during the course of your research, as well as a fee waiver for 36 months.
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