This project is no longer listed on FindAPhD.com and may not be available.
Click here to search FindAPhD.com for PhD studentship opportunitiesAbout the Project
Project Titles Can Include:
- Personal brand creation: The case of prospective graduates and marketing alumni
- Customer-to-customer interaction in online brand communities
- Exploring political brand communities: creation, development and engagement from an offline and online perspective
- Brand Architecture
- Factors affecting consumers’ intention to participate in online community.
- Understanding Consumers’ Willingness to Pay More for Green vehicles
- Managing creative outcome in advertising and new product development.
Funding Notes
References
de Chernatony, L. 2007, From Brand Vision to Brand Evaluation, Oxford: Butterworth-Heinemann.
Kapferer, J.N. 2008, The New Strategic Brand Management: creating and sustaining brand equity long term, London: Kogan Page Ltd.
Muniz, A.M. and O’Guinn, T.C. 2001, “Brand Community”, Journal of Consumer Research, 27 (4), pp 412-432.
McAlexander, J.H. Schouten, J.W. and Koenig, H.F. 2002, “Building Brand Community’”, Journal of Marketing, 66 (1), pp 38-54.
Pich C., Armannsdottir G., Spry L. 2018, “Investigating political brand reputation with qualitative projective techniques from the perspective of young adults”, International Journal of Market Research, https://doi.org/10.1177/1470785317750817.

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