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MPhil - Developing novel e-commerce analytics dashboard for customer and product Insight

   Department of Informatics

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  Dr John Panneerselvam, Dr Angela Izah  No more applications being accepted  Funded PhD Project (Students Worldwide)

Leicester United Kingdom Data Analysis Data Science Computer Science Mathematics Software Engineering

About the Project

Project Overview

MPhil with Industry Partner

Books2Door Ltd is a leading online bookseller, which offers exceptional books at affordable prices. With the motivation of promoting online book sales further, the company is looking to exploit the available sales trace logs, and other relevant dataset to become a data-driven and innovate e-commerce business.

This aim of this MPhil project is to develop analytics methodologies using heterogeneous data sources to generate predictive insights into customer buying behaviour, optimising pricing strategy, inventory management and to predict product performance. Successful applicant will conduct research to investigate state-of-the-art statistical, machine-learning and deep-learning techniques, as appropriate by addressing the contemporary issues in data management and analytics of heterogeneous sources of raw data. The outcome of this project will be the development of a novel data-driven decision support system for Books2Door, which can convert raw data into insights and present such insights in an intuitive dashboard for decision-making. The challenge and novelty lies in the development of an autonomous analytics framework encompassing the following features.

• Map the company metrics that will enable a better understanding of books that can be classed as profitable, high demand, low demand and less profitable, to facilitate right stocking of books for reducing cost, and generating more revenue and profit.

• Identify the optimal price point to maximise total profit, to deliver a competitive advantage within the pricing strategy

• Identify books that could attract a new market or expand current market share

• Understand the current customer base and their buying patterns to promote more sales to current customers

• Inventory slow moving goods, pinpoint these in inventory of 1 million books

• Forecasting price changes of competitors (based on analysing relevant datasets reflecting market trend)

• Predict bestselling books based on internet trends by analysing the correlation between the release of online web series and corresponding book sales.

• Forecasting general sales trends and demands in the market for appropriate book stacking

• Develop an intuitive dashboard to present the aforementioned insights for easy decision making

The Leicester Innovation Hub (through European Development Fund monies) and the sponsoring organisation, Books2Door fund this Industrial MPhil. 

 Academic entry requirements

Add any additions to standard entry requirements

Essential Requirement

·      BSc Software Engineering, Computer Science, Information Technology, Mathematics or related subject areas or overseas equivalent

Desired Requirements

·      MSc Information Systems, Data Science, Big Data analytics, Computer science, Data Analytics, Business Intelligence or similar disciple. 

·      A PG diploma in big data analytics or data science may be an advantage.

·      Knowledge of computer programming, R, R-studio, Python may also be an added advantage.

·      Previous work experience on similar projects may be an added advantage. 

Informal enquiries

Contact details

Dr John Panneerselvam

Email: [Email Address Removed]

Tel: +44 (0)115 252 3883

Dr Angela Izah

Email: [Email Address Removed]

How to apply 

 You should submit your application using our the application advice and link at


Application enquiries to [Email Address Removed]


Open to UK/EU and International applicants.

*international applicants must be able to pay the difference between UK and International fees themselves. 

The Leicester Innovation Hub is part-funded by European Regional Development Fund (ERDF).   

The MPhil student must:

-          have graduated within the last 3 years in a related discipline;

-         adhere to project confidentiality; at the start of the project

-         assign any arising IP from the project;

-         base their MPhil degree thesis on the research outcomes of the project;

-         work closely with the SME company to undertake the research project;

-         deliver monthly progress reports and a comprehensive project report to the University and sponsoring SME in addition to the MPhil thesis.

Funding Notes

The Leicester Innovation Hub (through European Development Fund monies) and the sponsoring organisation, Books2Door fund this Industrial MPhil.
The studentship provides:
- Stipend of £1,166.67 for 12 months (total Stipend £14,000)
- Tuition Fees at UK* rates for 12 months.
*international applicants must be able to pay the difference between UK and International fees themselves.
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