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Multicultural Business-to-Business Relationship Management

  • Full or part time
  • Application Deadline
    Applications accepted all year round
  • Self-Funded PhD Students Only
    Self-Funded PhD Students Only

Project Description

The position involves the conduct of research projects with multicultural organisations in the supply chain sector and their partners.

Multicultural business-to-business relationships are adaptive systems which operate in complex business environments. Inevitably, in today’s economic world, diverse cultures exist within various countries and nationalities which increase the likelihood that cultural clashes will arise. A strong focus beyond that of the international multicultural supply chain perspective is required to explore, explain, develop, and test aspects of supply chain management. Studies exploring the dynamics of organisational culture have acknowledged that it provides direction, cultural adaptation, as a learning process, can mitigate the negative impacts of cultural differences in business-to-business relationships by generating benefits for the organisations engaging in those relationships. The supplier skill complementarity, supplier goal compatibility, supplier financial soundness and information systems compatibility are accessed once partners confirm that they are ready to cooperate. Future research could focus on the management and measurement of multicultural collaborative business to business relationships. The PhD/DBA programme undertaken when conducting the research concentrated on a strategy process perspective in addressing the linkages inherent in multicultural cooperation through partnering relationship management, utilising evaluation and refining criteria in examining the processes of renewal and business advantages.

Specifically, research can use combinations of qualitative and quantitative methods or qualitative methods over time to better capture the variables and outcomes of interest. Hence the research would be focused on the field of supply chain management both practically and theoretically. A strong focus beyond that of the international multicultural supply chain organisations perspective is required to explore, explain, develop, and test aspects of supply chain management.

It also implies the publication of the output of the research in academic and professional journals. More specifically, the research will mainly focus on humanitarian supply chains design and management for effectiveness and value creation purpose. The main duties of the PhD/DBA candidate are gathering and analysing data from the partnering organizations, designing, exploring and developing a modelling framework, and running experiments. The student will spend some time with the partnering organizations to understand their operations and supply chain processes.

Funding Notes

This is a self funded PhD project.


Barnes, D. (2001) Research methods for the empirical investigation of the process of formation of operations strategy. International Journal of Operations & Production Management, 21 (8), 1076-1095.

Barratt, M., Choi, T.Y. and Li, M. (2011) Qualitative case studies in operations management: Trends, research outcomes, and future research implications. Journal of Operations Management, 29 (4), 329-342.

Cao, M. and Zhang, Q. (2011) Supply chain collaboration: Impact on collaborative advantage and firm performance. Journal of Operations Management, 29, 163-180.
Jia, F. and Lamming, R. (2013) Cultural adaptation in Chinese-Western supply chain partnerships--Dyadic learning in an international context. International Journal of Operations & Production Management, 33 (5), 528-561.
Narayanan, S., Narasimhan, R. and Schoenherr, T. (2015) Assessing the contingent effects of collaboration on agility performance in buyer–supplier relationships. Journal of Operations Management, 33, 140-154.

Voss, C., Tsikriktsis, N. and Frohlich, M. (2002) Case research in operations management. International Journal of Operations & Production Management, 22, 195.

Related Subjects

How good is research at Nottingham Trent University in Business and Management Studies?

FTE Category A staff submitted: 23.00

Research output data provided by the Research Excellence Framework (REF)

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