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Optimising Creativity in the Workplace


Project Description

The use of creativity in the workplace is imperative to many organisations worldwide (Mumford & Simonton, 1997), and the correlation between employee creativity and both individual and organisational success is well documented (Anderson, Potocnik, & Zhou, 2014). As creativity is worth billions to the UK economy alone, methods of improving creativity in the workplace are increasingly sought after.

This project will investigate factors that may improve everyday creativity, defined as the production of original, appropriate, and useful ideas, products, or solutions. The three main factors to be considered will be the effects of mood, mind-set, and incubation, as each has been found to affect creativity differently. It is proposed here that these three factors be studied independently and interdependently, with the aim of highlighting techniques that can be used in the workplace to improve everyday creativity.

The PhD student will be required to conduct a thorough literature review, and will work towards identifying the most valid and reliable method for measuring the effects of mood, mind-set, and incubation on creativity in a quantitative, scientific, and ecologically valid manner. Data collection will be followed by thorough analysis to determine the next steps of the study, the ultimate goal being the production of a proposed workplace policy document based on empirical research that advises organisations on how best to foster everyday creativity in their employees.

Academic qualifications
A first degree (at least a 2.1) ideally in psychology with a good fundamental knowledge of cognition and quantitative research methods.

English Language requirement
IELTS score must be at least 6.5 (with not less than 6.0 in each of the four components). Other, equivalent qualifications will be accepted. Full details of the University’s policy are available online.

Desirable attributes:
An understanding of the field of creativity within psychology would be beneficial.

Funding Notes

This is an unfunded position.

References

- Carruthers, L. (2016). Creativity and attention: A multi-method investigation. Available here: https://tinyurl.com/ybhuew83
- Carruthers, L., MacLean, R. & Willis, A. (2018). The relationship between creativity and attention in adults. Creativity Research Journal, 30(4), 370-379. https://doi.org/10.1080/10400419.2018.1530910.
- Gilhooly, K. J., Georgiou, G. & Devery, U. (2013). Incubation and creativity: Do something different. Thinking and Reasoning, 19(2), 137-149.
- Guegan, J., Buisine, S., Mantelet, F., Maranzana, N., & Segonds, F. (2016). Avatar-mediated creativity: When embodying inventors makes engineers more creative. Computers in Human Behavior, 61, 165-175.
- Kaufman, J. C., Plucker, J. A. & Baer, J. (2008). Essentials of Creativity Assessment. New Jersey: John Wiley & Sons, Inc.

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