This project requires a philosophical examination of the theory of the marketing firm and the consumer behaviour analysis research programme. Working with Foxall the student will bring to bear theoretical insights into the explanatory significance of these two research programmes with the intention of evaluating their epistemological value and contribution to understanding economic and social behaviour.
The result should therefore be a contribution to the philosophical foundation of economic psychology.
- Previous experience of Mixed-methods Research
- Interdisciplinarity: ability to combine philosophy of social science, economics, psychology, marketing etc.
- Requires an intellectual approach to consumer choice and marketing. This is not a practical project but a scholarly investigation.
Applications are invited from exceptional candidates with a first class or strong upper second class honours degree, or appropriate Master’s degree. The University values diversity and equality at all levels and we encourage applications from all sections of the community, irrespective of age, disability, sex, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion or belief and sexual orientation. In line with our commitment to supporting and promoting equality, diversity and inclusion, and to increase recruitment of currently underrepresented groups, applications from Black British, Asian British, minority ethnicity British and mixed race British candidates are particularly encouraged and welcomed. Study is available as either ‘1+3’ (i.e. one full time year of research training Masters followed by three years of full-time Doctoral study), or ‘+3’ (i.e. three years of full-time doctoral study), depending on the needs of the applicant.
Please visit here for further information about the PhD Programme at Cardiff Business School.
Please see references section for further details on how to apply. Applications should be made online, please visit the Business School website and click "apply now" Business Studies - Study - Cardiff University