PhD Studentship: Is football a gateway to problem gambling? Transformation in the UK football consumption culture in the era of gamblisation of sport

A 3-year PhD studentship is available at Loughborough University’s School of Sport, Exercise and Health Sciences. This fully funded PhD offers an exciting opportunity to investigate a topical issue of football and gambling – an emerging research area of contemporary relevance. The successful candidate will work with an expert supervisory team in a department ranked the world’s number one for sport-related subjects.

Loughborough University is a top-ten rated university in England for research intensity (REF2014). In choosing Loughborough for your research, you’ll work alongside academics who are leaders in their field. You will benefit from comprehensive support and guidance from our Doctoral College, including tailored careers advice, to help you succeed in your research and future career.

Find out more: http://www.lboro.ac.uk/study/postgraduate/supporting-you/research/

The School of Sport, Exercise and Health Sciences has been ranked 1st in the world for Sport-related Subjects (QS World University Rankings by Subject 2017, 2018, 2019 and 2020).
Full Project Detail
Gambling is considered a significant public health issue for the United Kingdom. One key channel through which gambling is advertised, promoted and even celebrated is football. Moreover, football has long been one of the most popular games to bet on in Britain. This culturally normalised activity, combined with the liberalisation of gambling advertising and the development of technologies has been increasingly ‘gamblised’ the sport of football, changing the way football is consumed, while also bringing about negative social consequences, notably, problem gambling.

The aim of this project is to explore football fans’ engagement with betting and its impact on their football supporting and spectating practices. Located at the intersection of gambling and consumption studies, the project will produce original academic outputs in various fields of study, and create a real-world impact by informing future policies with respect to gambling sponsorship, advertising, fan experience and customer protection, etc.
Find out more
https://www.lboro.ac.uk/departments/ssehs/
https://www.lboro.ac.uk/services/doctoral-college/
Entry requirements
Applicants should have, or expect to achieve, at least a 2:1 Honours degree (or equivalent) in Sports and Health Sciences, Social Sciences or a related subject.

A relevant Master’s degree and/or experience in one or more of the above disciplines and knowledge and experience of both quantitative and qualitative research will be an advantage.
How to apply
All applications should be made online at http://www.lboro.ac.uk/study/apply/research/. Under programme name, select “School of Sport, Exercise and Health Sciences”.

Please quote reference number: SSEHS/MT

Start date of studentship: 1 October 2020
Closing date of advert: 24 July 2020
Interview date: w/c 10 August 2020