About the Project
This project explores the digital transformation of sectors and focuses on agribusiness. Despite agribusiness’ lesser adoption so far of digital technologies or data-driven business models than other sectors, increased digitization is under way. The digital transformation of the agribusiness sector, if it is to follow patterns identified in other industries, is likely to be accompanied by will emergence of “ecosystems” associating incumbent and new entrants, and require the formation of coalitions between firms from within the sector as well as technology providers.This project focuses on identifying patterns and pathways accompanying the emergence of the business ecosystems in the UK pork chain that are driven by digital transformation, and to predict their evolution over time. The analysis will generate on a holistic mapping of the existing actors, the identification of relevant digital technologies, the incentives and disincentives of incumbents to adopt digitalization technologies, the potential for disruption driven by new entrants, and the patterns of alliances and complementarities that will emerge. Particular attention will be paid to the role of ecosystem orchestrators or “platform leaders”, and the modalities of governance of ecosystems.
Supervisor 1: Professor Wim Vanhaverbeke (SBS)
Supervisor 2: Professor Alasdair J Cook (SVM)
Supervisor 3: Professor Annabelle Gawer (SBS)
This is a 3-year project starting in October 2021.
Applicants are expected to hold a good first degree (minimum 2:1) and a Master's degree (minimum Merit) in a relevant subject from an internationally recognised university.
English language requirements: IELTS Academic 6.5 or above (or equivalent) with 6.0 in each individual category.
How to apply
Applicants must submit an online application via our online application system. They must provide colour copies of their Bachelors and Masters official transcripts and degree certificates, Official English translations if the original documents are not in English, an up to date CV, colour copy of their passport, and provide two references. Please state clearly the project that you are applying for.
We also request a written statement of purpose, explaining why you want to undertake this project, why you have the requisite skill and how you might approach the work (no more than 600 words). A further piece of your previous course work, publications or section of an MSc thesis should also be submitted.
Candidates should provide two written academic references, ideally who can be contacted.
• Full UK/EU tuition fee
• Stipend at £15,285 p.a. (2020/21)
• RTSG of £1,000 p.a.
• Personal Computer (provided by the department)
Based on your current searches we recommend the following search filters.
Based on your current search criteria we thought you might be interested in these.