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PhD Studentship: Schematic analysis of car independence and its disadoption

Project Description

This project offers an exciting opportunity for a doctoral researcher to conduct research on a problem that has societal and environmental implications. To tackle environmental problems such as rising levels of air pollution, we need to rely less on private cars and use environmentally friendly modes of transport. A key issue at the heart of this problem is the over reliance by consumers on private cars to meet their transport needs. The novelty of this project is concerned with changing consumer preferences for private cars in favour of environmentally friendlier modes of transport whilst acknowledging that consumers differ in their willingness, circumstances or resources. We are looking for a highly motivated candidate with a strong knowledge of and interest in consumer behaviour and/or marketing capable of applying and extending these theories as well as develop new ones to address the issue of consumers’ dependency on private cars. The study will use mixed methods with a strong emphasis on the use quantitative methods. We thus expect candidates to be familiar with survey questionnaire design and multivariate data analysis techniques.

Loughborough University is a top-ten rated university in England for research intensity (REF2014). In choosing Loughborough for your research, you’ll work alongside academics who are leaders in their field. You will benefit from comprehensive support and guidance from our Doctoral College, including tailored careers advice, to help you succeed in your research and future career.

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Full Project Detail:

In this research we will use a consumer behavioural perspective whereby we consider how consumers perceive the car and “consume the car”. The study will focus on the cognitive and affective ways in which consumers associate the car with their lifestyle and we aim to develop a fuller and better understanding of the concept of car independency. The study will use a mixed methodology involving the use of qualitative methods (e.g. interviews and focus groups) and quantitative methods (Survey/questionnaire design). Analysis of the data will be conducted using software packages such as Nvivo, SPPS and Lisrel/Amos.

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Entry requirements:

UK Masters degree (with average programme mark of no less than 65%) or International equivalent. English Language requirement of IELTS band 7.0 or above with not less than 7.0 in each component.

Contact details:

Name: Dr Didier Soopramanien
Email address:
Telephone number: +44 (0)1509 222716

How to apply:

All applications should be made online at Under programme name, select Business School. Please upload with your application, a research proposal of a maximum 1,000 words aligned to the project description, copies of your transcripts/certificates, English Language certificate and two academic references.

Please quote reference number: SBEDS-NM20

Funding Notes

The studentship provides a tax-free stipend of £15,009 per annum for the duration of the studentship plus tuition fees at the UK/EU rate. International (non-EU) students may apply however the total value of the studentship will be used towards the cost of the International tuition fee in the first instance.

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