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PhD Studentship: Sports Clothing: Perception, preference, and functionality

  • Full or part time
  • Application Deadline
    Friday, March 08, 2019
  • Funded PhD Project (European/UK Students Only)
    Funded PhD Project (European/UK Students Only)

Project Description

Application details

Reference number: LDS250119
Start date: July 2019
Closing date: 08/03/2019
Interview date: April 2019

Supervisors:
Primary supervisor: Dr Simon Hodder
Secondary supervisor: Prof George Havenith

Loughborough University

Loughborough University is a top-ten rated university in England for research intensity (REF2014) and an outstanding 66% of the work of Loughborough’s academic staff who were eligible to be submitted to the REF was judged as ‘world-leading’ or ‘internationally excellent’, compared to a national average figure of 43%.

In choosing Loughborough for your research, you’ll work alongside academics who are leaders in their field. You will benefit from comprehensive support and guidance from our Doctoral College, including tailored careers advice, to help you succeed in your research and future career.

Find out more: http://www.lboro.ac.uk/study/postgraduate/supporting-you/research/

Project Detail

When buying sports clothing, consumers are limited in judging the actual performance of the garment to first impressions. There are multiple facets of hand feel and skin feel over the body that are not well understood. Is it possible to draw links between perceived preferences and the functional performance of a garment? A better understanding about how much hand feel/skin feel on the body contributes to an individual’s preference is needed. Research into methods for evaluating preference and the dimensions of hand feel/skin feel sensation is very limited. Furthermore, linking objective measures of surface characteristics of materials to subjective sensations and in turn preference will be of great interest.

The project is supported by adidas and the candidate will work closely with them, including an annual 3 month placement in Germany. The successful candidate will have the opportunity to investigate the basic scientific principles that underpin thermal perceptions as well as developing novel applications for their findings. Candidates will draw upon research in cognitive psychology, physiology, sensory interaction and thermoregulation. The aim will be to implement the results of the research into the development of sports clothing.
Applications from a wide range of disciplines are welcomed, including ergonomics, psychology, physiology, clothing, textiles, or sports and exercise science. A background in environmental ergonomics is not essential, but an enthusiasm to pursue research in this area is desired. Candidates will develop a range of research skills and techniques for the assessment of thermo-physiological and perceptual human responses.

Find out more:
General information about the Design School and Environmental Ergonomics Research Centre can be found at http://www.lboro.ac.uk/EERC

Entry requirements

Applicants should have, or expect to achieve, a first Honours degree (or equivalent; a 2:1 degree qualification would be the minimum) in a relevant subject. A Master’s degree and/or experience in environmental physiology / psychology will be an advantage.

Contact details

Name: Dr Simon Hodder
Email address:
Telephone number: 01509 223685

How to apply

All applications should be made online at http://www.lboro.ac.uk/study/apply/research/. Under programme name, Design School

Please quote reference number: LDS250119

Funding Notes

The studentship provides a tax free stipend of £14,777 per annum for the duration of the studentship plus tuition fees at the UK/EU rate. International (non EU) students may apply however the total value of the studentship will be used towards the cost of the International tuition fee.

Please ensure that you are aware of any funding restriction attached to this studentship – particularly for Research Council funded positions.

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