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PhD Studentship: The Antecedents and Consequences of Coopetition-Oriented Behaviours: Insights from Resource-Based Theory

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  • Full or part time
    Prof V Story
  • Application Deadline
    No more applications being accepted
  • Funded PhD Project (Students Worldwide)
    Funded PhD Project (Students Worldwide)

Project Description

Application details

Reference number: SBE-JCVS19
Start date of studentship: 01 October 2019
Closing date of advert: 17 March 2019

Primary supervisor: Dr James Crick
Secondary supervisor: Professor Vicky Story

Project Details

This PhD studentship will explore how companies collaborate with their competitors (coopetition), including why they might engage in such activities and the outcomes that they might achieve. It is an opportunity for a student to develop marketing theory by undertaking in-depth research on an emerging topic with great scholarly and practical potential. Throughout the PhD process, the student will have the opportunity to develop and enhance their research skills by learning advanced techniques within this area. Furthermore, the student will be able to participate at a range of research events, such as doctoral symposiums, international conferences, and research training workshops. By the end of the PhD course, the student is anticipated to be a competent and independent researcher to utilise his/her skills in academia and industry environments.

Loughborough University

Loughborough University is a top-ten rated university in England for research intensity (REF2014). In choosing Loughborough for your research, you’ll work alongside academics who are leaders in their field. You will benefit from comprehensive support and guidance from our Doctoral College, including tailored careers advice, to help you succeed in your research and future career.
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Full Project Detail

This PhD studentship explores the notion of coopetition. Coopetition is a strategy, in which organisations (more specifically, managers) cooperate with their competitors to perform superiorly to if they competed on an individualistic (non-collaborative) basis. The aim of this PhD studentship is to explore the drivers and consequences of coopetition activities. That is, there are numerous gaps in the existing body of knowledge, with there being important research questions, such as: what factors drive companies to cooperate with their competitors? Is coopetition always a strategy likely to improve companies’ performance? Does the competitive environment affect companies’ coopetition activities? Using a mixed methodology, this PhD studentship aims to better conceptualise, measure, and test coopetition in the marketing literature.

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Entry requirements

UK Masters degree (with average programme mark of no less than 65%) or International equivalent. English Language requirement of IELTS band 7.0 or above with not less than 7.0 in each component.

Contact details:
Name: Dr James M. Crick

How to apply

All applications should be made online at Under programme name, select Business School

Please quote reference number: SBE-JCVS19

Funding Notes

The studentship provides a tax free stipend of £14,777 per annum for the duration of the studentship plus tuition fees at the UK/EU rate. International (non EU) students may apply however the total value of the studentship will be used towards the cost of the International tuition fee in the first instance.

Related Subjects

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