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  Reaching a global tobacco ‘endgame’: challenges and opportunities

   Department for Health

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  Dr Allen Gallagher  No more applications being accepted  Funded PhD Project (European/UK Students Only)

About the Project

Applications are invited for a three-year fully-funded studentship, to commence in September 2024, to work on a project under the supervision of members of the Tobacco Control Research Group, with the final team being agreed with the successful candidate. The project is fully funded by the University of Bath.


The studentship attached to this project is open to students who qualify for Home fee status only. Please consult this webpage to determine if you are eligible for the Home tuition fee rate

If you do not hold British or Irish citizenship, EU Settled/Pre-settled status, or another form of indefinite leave, you are unlikely to qualify for Home fee status.


The tobacco ‘endgame’ can be understood as both a process and a goal and, in the context of health and tobacco, the former is: ‘the final stage of the process of ending tobacco use’ (Thomson, et al. 2012).

Researchers and policymakers have proposed endgame ideas for over 2 decades (Gerace, 1999). Endgame policies can take various forms, with previous literature identifying 16 endgame policies focused on the product, user, market/supply or larger institutional structures (McDaneil, et al, 2015). Other research has also explored the evidence for such policies (Puljevic et al, 2021) and recent research has identified tobacco endgame policy progress so far, globally (Selvan, et al. 2024).

However, progress in implementing endgames has been limited, with the policy options considered to date focussing on a narrow range of endgame ideas (such as tobacco free generation) and there has been limited exploration of tobacco industry (TI) interference in endgame policy. Simultaneously, the TI claims to have changed and declines in global cigarette sales and smoking prevalence have stalled, as has tobacco control policy implementation. (RCP, 2024). Consequently, there remain gaps in understandings of how a global TI endgame could be reached. Addressing this gap has major implications for understanding how to address commercial determinants of health (CDoH) more broadly / other unhealthy commodity industries (Gilmore, van den Akker, 2024).

The Project

There will be scope for the incoming student to shape the direction of the work, based on their interests and methodological expertise, but research questions could include:

1. How has the TI interfered in prospective endgame policy to date?

2. Is progress toward a tobacco endgame consistent, speeding up or slowing?

3. How might a global tobacco endgame be reached? (eg. limiting corporate profits or establishing alternative profit routes)

4. How can efforts to address wider CDoH learn from tobacco control

Successful applicants will be based within the Tobacco Control Research Group (TCRG) – an internationally recognised, award-winning research group. This provides opportunities for working in a multi-disciplinary team, with colleagues from a number of different academic and non-academic institutions.

The Successful Candidate should:

  1. Fulfil the entrance requirements for a Department for Health PhD
  2. Have a BSc and (preferably) MSc in a related topic, for example public health, social policy, economics or sociology.
  3. Have excellent written communication skills
  4. Display an ability to engage with non-technical audience

Non-UK applicants must meet our English language entry requirement.

Enquiries and Applications

Informal enquiries are encouraged and should be directed to Dr Allen Gallagher, [Email Address Removed]

Formal applications should be submitted via the University of Bath’s online application form for a PhD in Health prior to the closing date of this advert.


When completing the application form:

  • In the Funding your studies section, select ‘LURS' from the first drop-down list
  • In the Your PhD project section, quote the project title of this project and the name of the lead supervisor in the appropriate boxes. 
  • Ensure that you upload to your application (in addition to the required academic and English language documents): a personal statement (no more than 2 pages) explaining your motivation, skills, experiences related to the research area and your career plan.

Failure to complete these steps will cause delays in processing your application and may cause you to miss the deadline.

More information about applying for a PhD at Bath may be found on our website


Interview dates TBC

Equality, Diversity and Inclusion

We value a diverse research environment and aim to be an inclusive university, where difference is celebrated and respected. We welcome and encourage applications from under-represented groups.

If you have circumstances that you feel we should be aware of that have affected your educational attainment, then please feel free to tell us about it in your application form. The best way to do this is a short paragraph at the end of your personal statement.

Economics (10) Medicine (26) Politics & Government (30)

Funding Notes

Students applying for this project will be considered for a fully-funded 3-year University of Bath PhD studentship comprising payment of tuition fees at the 'Home' rate, a doctoral stipend at the UKRI rate (£19,237 per annum, 2024/25 rate) and a research/training support allowance of £1,000 per annum. This studentship is open to those that qualify for 'Home' fees. You will likely need to hold UK or Irish citizenship, EU (Pre-)Settled status in the UK, or another form of indefinite leave, to be eligible for Home fees.


Thomson G, Edwards R, Wilson N, et al
What are the elements of the tobacco endgame?
Tobacco Control 2012;21:293-295.
Gerace T. The toxic-tobacco law: “appropriate remedial action”. J Public Health Policy 1999;20:394–407.
McDaniel PA, Smith EA, Malone RE. The tobacco endgame: a qualitative review and synthesis. Tob Control. 2016 Sep;25(5):594-604. doi: 10.1136/tobaccocontrol-2015-052356. Epub 2015 Aug 28. PMID: 26320149; PMCID: PMC5036259.
Puljević C, Morphett K, Hefler M, et al
Closing the gaps in tobacco endgame evidence: a scoping review
Tobacco Control 2022;31:365-375.
Tamil Selvan S, Yeo XX, van der Eijk Y. Which countries are ready for a tobacco endgame? A scoping review and cluster analysis. Lancet Glob Health. 2024 Jun;12(6):e1049-e1058. doi: 10.1016/S2214-109X(24)00085-8. PMID: 38762285.
Royal College of Physicians. E-cigarettes and harm reduction: An evidence review. RCP, 2024.
Anna B Gilmore, Amber van den Akker, Protecting future generations from commercially driven health harms: lessons from tobacco control, The Lancet, 2024, ISSN 0140-6736,

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