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Relationships between wearable technology, self-efficacy and well-being

Project Description

Wearable technology (WT)’s ownership (e.g. smartwatch, fitness band/sport watch has increased from 3% (2015) to 17% (2018) in UK. The awareness of health literacy makes people self-efficacious in engaging in sport-fitness using WT trackers. Indeed, healthcare and wellbeing are key drivers of buying WT products. However, little is known about WT’s impact on self-efficacy and wellness. Therefore, this study examines WT’s effect on wellness through the mediating variable self-efficacy. Using a mixed method methodology, this study will elucidate WT’s relationships with the improvement of self-efficacy and wellness of UK people. Potential results can assist policymakers in the health care sector.

For more information about the scholarship, eligibility criteria and application forms, please email:

How good is research at University of Birmingham in Business and Management Studies?

FTE Category A staff submitted: 53.10

Research output data provided by the Research Excellence Framework (REF)

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