Wearable technology (WT)’s ownership (e.g. smartwatch, fitness band/sport watch has increased from 3% (2015) to 17% (2018) in UK. The awareness of health literacy makes people self-efficacious in engaging in sport-fitness using WT trackers. Indeed, healthcare and wellbeing are key drivers of buying WT products. However, little is known about WT’s impact on self-efficacy and wellness. Therefore, this study examines WT’s effect on wellness through the mediating variable self-efficacy. Using a mixed method methodology, this study will elucidate WT’s relationships with the improvement of self-efficacy and wellness of UK people. Potential results can assist policymakers in the health care sector.
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