Skilled Trade Vocations and Their Stigma

All successful applicants may elect to apply for a range of competitive PhD scholarships we offer, guidance for which can be found here: https://www.bath.ac.uk/campaigns/find-funding-for-doctoral-research/

Self funded applications will also be considered.

The project: There is a perception that to have a successful career, one must obtain a university degree (Schober 2020). However, the Office for National Statistic in the UK reports that the average wage for Skilled Trades Professions, such as electricians, plumbers, carpenters, hairdressers, beauticians rose by 10% over the period from 2016 to 2021 (Casey and Murphy 2021) and, in the USA, the Department of Education reports people with career and technical education are more likely to be employed than their counterparts with academic credentials (U.S. Depart of Education 2009). Although several factors influence the attractiveness of various professions, occupations, and trades, a review commissioned by the Northern Ireland Skills Barometer identified a social stigma that deters some young people from taking vocational qualifications (AgendaNI 2022).

The aim of this research is to explore the perception of, and choice to pursue skilled trade careers. In particular, we are interested in research projects that investigate the alleged stigma of vocational professionals. Some topics may include: 1) the prevalence of such stigma, 2) its origins 3) its manifestations, 4) its long term consequences and, finally, 5) potential interventions.  

Preferred start date: October 2023

Application criteria: You should have at least a 2:1 at undergraduate level (or its international equivalent). Your background can be in any subject, not just management.

How to apply: https://www.bath.ac.uk/guides/how-to-apply-for-doctoral-study/