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Social Identity Formation in a Multicultural Society and its Influence on Decision Making

Project Description

Research project outline:
As part of the continued expansion of our Research Centre, we invite applications for a full-time and fully funded PhD Scholarship on ‘Social Identity Formation in a Multicultural Society and its Influence on Decision Making’.
Social identity is an important part of a person’s self and influences attitudes, perceptions and behaviours both in the private and professional domain. Digitalisation and increased mobility have led to an increase in exposure to and interaction with different cultures for many people and are influencing social identity formation. Recent research suggests that people who are frequently exposed to other cultures develop global or multicultural aspects of their social identity that influence their behaviour and decision making, for example in the areas of team work and consumer behaviour. This project employs a Social Identity Theory (SIT) framework to understand individual behaviour and decision making at a micro level that is relevant for businesses and management today. Previous experience with and knowledge of quantitative and experimental research methods (such as multivariate statistics, web experiments and SEM) are required for this PhD project (evidenced in the Master’s thesis or research internships).

We offer:
The London Centre for Business and Entrepreneurship Research offers a vibrant research environment with currently about 25 full-time research active academic members and around 50 affiliated PhD students. The centre’s research focusses in the areas of consumer and employee behaviour in a multicultural context, decision-making, knowledge and consumption in a digital world, entrepreneurship and corporate social responsibility, and forecasting and modelling business performance. We deliver impactful research in collaboration with businesses and public sector organisations and academic partners around the world.

Funding Notes

The PhD scholarship offers a tax-free maintenance allowance of £15,000 pa and in addition covers the tuition fees for the three years of full-time PhD study. The successful applicant is expected to register for the PhD by Publication pathway and to deliver up to 6 hours of teaching per week during term-time. The PhD scholarship includes the opportunity to publish journal articles and to disseminate research at national and international conferences under the supervision of Prof Karin Moser and Dr Barbara Czarnecka.


We expect:
Successful candidates are expected to meet the following five criteria: 1) a 1st or upper 2nd class Master’s degree (or international equivalent) in Organisational Behaviour, Social/Organisational Psychology or a related area, 2) excel-lent written and spoken English (an IELTS score of 7 is required), 3) evidence of excellent quantitative and experi-mental research methods knowledge (multivariate statistics, causal modelling, experimental and web-based re-search designs), 4) evidence of expertise in the research topic, and 5) strong communication and team working skills.

How to apply:
Please include a full CV, copies of all relevant degrees and a motivation letter that specifies how you meet each of the 5 selection criteria and combine all documents into a single PDF with your name. Email the single PDF to:
Prof Karin Moser, email: [email protected] Deadline for applications is 15th January 2020, 5pm GMT

CV only applications via FindAPhD will not be accepted.

How good is research at London South Bank University in Business and Management Studies?

FTE Category A staff submitted: 9.25

Research output data provided by the Research Excellence Framework (REF)

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