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Social Value Orientation

  • Full or part time
    Dr A Raiden
  • Application Deadline
    Applications accepted all year round
  • Self-Funded PhD Students Only
    Self-Funded PhD Students Only

Project Description

Social value orientation is a construct rooted in social psychology that tells us how much weight a person attaches to the welfare and needs of others in relation to their own. Research shows that social value orientation is predictive of important behavioural characteristics such as cooperative behaviour in social dilemmas, helping behaviour, donation behaviour, pro-environmental behaviour, and negotiation behaviour. It follows that cooperative social value orientation may also be predictive of interest in and commitment to creating social value, and thereafter the success of organisational initiatives.
Determining the social value categories (i.e. cooperative/prosocial, individualistic, or competitive social value orientation) and social value orientation angle (within a social value orientation slider scale) of two groups of respondents vis-à vis their contributions to social value and social impact is one of the objectives of this research project. We will compare and contrast the responses from active practitioners in this area (i.e. those engaged with social value) and people yet to be convinced of the project.

Funding Notes

This is a self-funded PhD opportunity.


Dees, J.G. (2001) The Meaning of Social Entrepreneurship. Durham, NC: Duke University, Fuqua School of Business, Center for the Advancement of Social Entrepreneurship.
Griesinger, D.W. and Livingston, J.W. (1973) Toward a model of interpersonal motivation in experimental games. Behavioral Science, 18 (3), 173– 188.
Kelley, H.H. and Stahelski, A.J. (1970) Social interaction basis of cooperators’ and competitors’ beliefs about others. Journal of Personality and Social Psychology, 16, 66 – 91.
Kelley, H.H. and Thibault, J.W. (1978) Interpersonal Relations: A Theory of Interdependence. New York: Wiley.
Messick, D.M. and McClintock, C.G. (1968) Motivational bases of choice in experimental games. Journal of Experimental Psychology, 4: 1 – 25.
Raiden, A.B., Loosemore, M., King, A. and Gorse, C. (2019) Social Value in Construction, Abingdon: Taylor and Francis.
Social Enterprise UK (2017) The Future of Business – State of Social Enterprise Survey 2017. London: Social Enterprise UK.
Yujuico, E. (2008) Connecting the dots in social entrepreneurship through the capabilities approach. Socio-Economic Review, 6(3), 493–513.

Related Subjects

How good is research at Nottingham Trent University in Business and Management Studies?

FTE Category A staff submitted: 23.00

Research output data provided by the Research Excellence Framework (REF)

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