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  The effects of AI on organisations

   Brunel Business School

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  Prof Ashley Braganza  Applications accepted all year round  Self-Funded PhD Students Only

About the Project

Artificial Intelligence (AI) is having transformational effects on organisations. Strategies, structures, operating models, among other things, that were once considered solid and stable appear to have little resilience as AI technologies are implemented. The consequences of AI are multifaceted. Moving from traditional management styles to algorithmic leadership requires new thinking. Taking an organisation's culture that has developed over time and aligning it to the demands of AI is challenging. Recasting business models to become platform-based and data-driven will require new methods and analytical tools. Jobs and work will change as will the relationship between employers and employees. I'm looking for students who want to examine, issues such as, how these changes will unfold, how organisations can adapt to the challenges, how executives and leaders at the board level make strategic decisions. that AI is raising. This list isn't meant to be exhaustive. I hope it stimulates your curiosity to find out more and how you can contribute to creating the future.

Please find articles in academic journals to shape your ideas. Consider the questions that these articles have addressed. Ask yourself: how can you build on what knowledge already exists.

Guidelines for writing your research statement

When writing your proposal please consider: What's the 'real world' problem you want to study? Why is this challenge important and to whom is it important? What difference do you want your research to make? What's motivating you to spend three to four years of your life on doctoral-level research? What is the literature you have read telling you? How do others perceive the field of AI? Do you agree or disagree with their views and why?

Business & Management (5) Computer Science (8) Mathematics (25)

Funding Notes

Brunel offers a number of funding options to research students that help cover the cost of their tuition fees, contribute to living expenses or both. See more information here: The UK Government is also offering Doctoral Student Loans for eligible students, and there is some funding available through the Research Councils. Many of our international students benefit from funding provided by their governments or employers. Brunel alumni enjoy tuition fee discounts of 15%

How good is research at Brunel University London in Business and Management Studies?

Research output data provided by the Research Excellence Framework (REF)

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