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The effects of consumer-oriented environments on interpersonal well-being


   Cardiff Business School

This project is no longer listed on FindAPhD.com and may not be available.

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  Prof Paul Bottomley, Dr Olaya Moldes Andrés  No more applications being accepted  Self-Funded PhD Students Only

About the Project

Interpersonal relationships have been identified as a primary source for individual well-being. Secure and healthy social ties are associated with better health and reduced risk of mental health problems. However, as societies develop, social fragmentation and interpersonal isolation seem to emerge. A recent meta-analytic study on materialism, broadly understood as the endorsement of consumer culture ideals, and well-being found that consumer-oriented environments cause lower individual and societal well-being. This research identified the area of inter-personal well-being as an underdeveloped area for research and found asymmetries between Eastern and Western individuals on the effects of materialistic cues. Preliminary empirical evidence suggests that consumer-focused environments inhibit cooperative and pro-social attitudes and behaviours. However, there is a need for further cross-cultural research looking at the effects that consumer culture ideals (such as luxury consumption which endorse inequality by promoting a desire for achieving a higher social status than one’s peers) has on interpersonal relationships. This research will help us to gain a better understanding of the impact of consumer-oriented societies on the well-being of individuals and social groups.

Keywords: consumer well-being; materialism; goals; luxury consumption

Preferred Applicant Profile:

  • Previous experience with/willingness to carry our QUANTITATIVE research
  • Previous knowledge of statistics is welcome, but training will be provided
  • MSc in Business, Marketing, or Psychology, or Sociology, or Communication, or related subject

Funding Notes

This project is not funded, applications from self-funded home and international students are welcome. Outstanding applicants from ANY country may be considered for one of the available University scholarships. The start date is 1st October 2021.
Applications are open until 31st May 2021, however if sufficient applications are received we reserve the right to close the application early.
For more information about scholarships, entry requirements and application process please visit our website:
https://www.cardiff.ac.uk/business-school/courses/postgraduate-research

References

When applying, please specify the project title and supervisor of this project and whether you are self-funded or are applying for funding (within or external to the University).
Applications are open until 31st May 2021, however if sufficient applications are received we reserve the right to close the application early.
For more information about scholarships, entry requirements and application process please visit our website: https://www.cardiff.ac.uk/business-school/courses/postgraduate-research
The application must contain the following documents:
1. Covering letter: The covering letter must name the project being applied for and should be addressed to the supervisor. It must set out your reasons and motivation for applying to study at Cardiff University; your understanding, and expectations of doctoral study; and your academic interests generally, and particularly how these relate to the description of the project supplied. The covering letter should be no more than two pages.
2. Academic / Professional Qualifications: Where appropriate, this should also include proof of English Language Competency (7.0 IELTS minimum).
3. References: All applications require two academic references to be submitted in support. Candidates must approach referees themselves and include the references with their application.
4. Curriculum Vitae: This should be no longer than two pages.
5. Research Proposal: The proposal should build directly on the project description that has been supplied. The proposal should be up to a maximum of 1000 words, not including bibliographic references. We suggest that you use the following five headings in your research proposal:
• Your reflections on the title, aims and purpose of the research;
• An overview of some key research literature relevant to the study;
• Your proposals for developing the design and methods of the study;
• A description of potential outcomes of the project for understanding, knowledge, policy and practice (as appropriate to the topic);
• Bibliographic references
This program is available in English only. To request information in Welsh, please contact the Postgraduate Recruitment Team (postgradmarketing@cardiff.ac.uk).
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