The nature/implementation of a corporate brand ethos and as an institutional-wide culture.

This is a rare opportunity to be supervised by Professor John M.T. Balmer (the well-known corporate identity, branding, corporate marketing and corporate brand heritage scholars) who holds a personal chair in Corporate Marketing at Brunel Business School London and who co-created the corporate heritage brand notion as well as being the originator of the corporate brand orientation notion. Prof Balmer is interested in well-qualified and hard-working candidates who are interested in taking a PhD in corporate marketing in the above area. He is open to PhD proposals which focus on the nature/implementation of a corporate brand ethos and as an institutional-wide culture.

Candidates should hold a good first degree in a relevant subject area and, ideally, should have a good MSc degree in marketing/branding. Candidates should have excellent writing skills and should be self-motivated. A preference will be given to students who will be using qualitative/inductive methodologies but deductive approaches may also be considered.