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The perceived benefits of a Technological University to Regional Brand development -A case study in the West/North West of Ireland.


   Research

  , Ms Nicola Dunnion  Friday, September 03, 2021  Competition Funded PhD Project (Students Worldwide)

About the Project

Identify what are the perceived benefits of a Technological University to Regional Brand development? -A case study into the West/North West of Ireland.

The masters by research is inherently collaborative and interdisciplinary. Given the nature of the research question, empirical work will involve working in collaboration with public and private sector organisations across the region. The span of the research will blend branding, education and regional development. This is a research partnership between IT Sligo and Letterkenny Institute of Technology.

Aims of the research:

·        To identify the key factors in building Technological University as a regional brand.

·        To examine the benefits of a Technological University as a regional brand.

·        To synthesise how a Technological University can contribute to regional brand development.

The methodological choice is embedded in the nature of the research study. The use of a case study approach is suitable, given the current development of Technological Universities is in the Republic of Ireland. It is essential to be fully aware of all the dynamics around perceived benefits of a Technological University to regional branding. The case study research will allow for exploratory research to take place to identify what key stakeholders’ views are with regard to identification of benefits of a Technological University to the West / North West as a brand.

This study is both timely and relevant. The research is inherently collaborative in nature with the contribution of many key stakeholder groups. The establishment of a Technological University in a peripheral region should have many benefits to the economy, community and society. Given the topic, there is a need to draw insight from several strands be it-educational, business, community and public administration.

This study can make a meaningful and impactful contribution to the development of a Technological University Brand. This in itself merits inquiry. Furthermore, the location-West/North West of Ireland enriches the research journey to include how benefits can be delivered in a remote region of the EU.

The implications of the study while in the branding domain reach beyond the marketing discipline. An initial review of the potential contribution can assist public policy, community engagement, economic growth, social policy, education, geography and planning.

 

Bursary Applicant Specification

Essential requirements

·        Applicants require a honours level degree in Business (NFQ level 8) with a minimum of 2.2 (applicants must have two marketing modules at level 8).

·        Knowledge of academic research practice.

·        Knowledge of branding literature.

·        Knowledge of the development of Technical Universities in the Republic of Ireland.

·        Excellent oral and written communication skills.

·        Excellent interpersonal skills. 

·        Strong work ethic with track record in successful project management.

·        Minimum English language proficiency requirement of a minimum of IELTS 6.5 with not less than 6 in a strand in the academic version or equivalent.

Desirable requirements

·        Prior completion of an undergraduate and /or a post graduate dissertation.

·        Relevant work experience in the area of branding/ regional development.

·        Demonstrate strong research skills and competencies.

·        Ability to work effective as part of a team and liaise with various stakeholders.  

·        Knowledge of the role of research in the attainment of Technological University status.

Completed application form and CV should be sent to:

Closing date/time: Wednesday the 2nd of June, 2021, 12 noon.


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