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The Representation of Female Professionals in Transnational Popular Culture.


Project Description

The main aim is to explore the community-creating mechanisms of socio-cultural regimes such as the media, film and television and their impact on organisations and wider society.

The project is firmly grounded in Cultural Studies in its openness to interdisciplinarity and its celebration of popular culture. It explores the community-creating mechanisms of socio-cultural regimes such as the media, film and television. A central mechanism through which society rules is popular culture. Most people learn what they know (or think they know) about social issues from popular culture, often without realising they receive a popular education. Popular culture’s dominant discourses constitute an imagined community, create meaning through storytelling and performance, and thus construct subjectivity.
A central mechanism through which society rules is popular culture. Most people learn what they know (or think they know) about social issues from popular culture, often without realising they receive a popular education. Popular culture’s dominant discourses constitute an imagined community, create meaning through storytelling and performance, and thus construct subjectivity.

The project explores the following issues:
 Popular culture as a dominant player in the construction of subjectivity, personal and collective identity, gender roles and social justice.
 Popular culture as normative constructions of subjects and societies, inviting a judgmental viewing process. Methods of engaging viewers in that judgment can be complex and involve choices regarding genre, editing, narration, plots, points of view and casting. Particularly frequent strategies include manipulation of viewer identification with on-screen characters and elicitation of emotional responses to powerful imagery.

This project, more specifically, analyses the representation of female professionals in transnational popular culture in its on-screen construction and asks to what extent female professionals are personifications of progress, epitomes of social justice and epithets of powerful career women?

Four key issues and the research questions below are explored:
 How do female professionals operate within a patriarchal society? To what extent are they a destabilising force?
 To what extent are female professionals positive role models
 How are the public/private, and reason/emotion dichotomies negotiated by female professionals? Do women bring in a different perspective?
 Is the female professional framed by the codes of media, film and TV? If so, how and where? At the level of shots, scenes, plot and/or narration? To what extent is the female professional despite being a narrative agent still an objectified woman? To what extent is she represented and perceived as professionally inadequate and personally unfulfilled?
Eligibility
To apply for a self-funded PhD, you will need to meet our entry requirements and provide:
1. fully completed Sheffield Hallam University application form
2. research proposal (4-6 sides of A4 in length).
3. transcript of marks from your highest qualification (we require a dissertation mark of 60+).
4. copy of your award certificates
5. two references, one ideally from an academic source. References must be supplied as recent letters on headed notepaper or on the reference section on the University’s application form.
6. Where English is not your first language, we require evidence of your English language ability to the following minimum level of proficiency. An IELTS score of 7.0 overall (with all component marks of 6.5 or higher), a TOEFL test with an overall score of 100 internet based (minimum component score of 23 in listening and reading, 26 in writing and 22 in speaking) or SHU TESOL English Language qualification (final overall grade of A with all components graded at B or higher) or a recognised equivalent testing system. Your test score must be within the last two years.
Information on entry requirements, tuition fees and other costs can be found here https://www.shu.ac.uk/courses/business-and-management/phd-sheffield-business-school-management-finance-service-sector/full-time

How to apply
Please submit your application to

Applicants wishing to be considered for:
• February 2020 entry: submit your application by 12pm November 22nd 2019
• May 2020 entry: submit your application by 12pm February 22nd 2020
• October 2020 entry: submit your application by 12pm June 22nd 2020

Funding Notes

There is no funding attached to this project. The applicant will need to fund their own tuition fees, research costs and living expenses. Information on tuition fees, research and other costs can be found at View Website

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