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Understanding public acceptance of, and opposition to, technologies and initiatives supporting sustainability

  • Full or part time
  • Application Deadline
    Tuesday, January 29, 2019
  • Competition Funded PhD Project (European/UK Students Only)
    Competition Funded PhD Project (European/UK Students Only)

Project Description

Addressing the challenge of living sustainably requires substantial changes in people’s lives and expectations. Many technologies and initiatives are being developed to achieve just that, but public reactions to these diverge dramatically in ways that are not easily explainable by political orientation or other demographics.

This project will take a social psychological approach to understand these divergent public reactions, using the findings to develop strategies for communicating sustainability technologies and initiatives to broaden their public appeal. While diverse approaches will be used, a core element will be to understand how these technologies and initiatives fit with people’s broader values and worldviews. This will build on recent work we have carried out on people’s worldviews about how society is changing.

Beyond this core focus, there is a lot of flexibility to develop a project topic that reflects your experiences and interests. Methodologically, the project could encompass quantitative and qualitative methods, experimental and correlational designs, and field research.

You will be based in the Department of Psychology at Bath, and be part of a strong network of supportive academics and fellow students, including several staff members working on sustainability issues. Our Department has state-of-the-art facilities for social research, including a 4-camera social observation laboratory that can be used to examine social interactions about these initiatives and to observe how people engage with new technologies.

The University of Bath is a member of the Sustainable Futures pathway of the South West Doctoral Training Partnership (SWDTP), with the potential for the student to access interdisciplinary expertise and training in South West England, as well as building links with other students who have similar interests.

Anticipated start date: September 2019

Funding Notes

Applicants should hold, or expect to receive, a First or high Upper Second Class UK Honours degree (or the equivalent qualification gained outside the UK) in a relevant subject. Applicants applying for a +3 award should hold, or expect to receive, a relevant Master’s level qualification.

Application Deadline is 29th January 2019, 12 Noon GMT

Full details on how to apply can be found here: View Website

Related Subjects

How good is research at University of Bath in Allied Health Professions, Dentistry, Nursing and Pharmacy?

FTE Category A staff submitted: 54.20

Research output data provided by the Research Excellence Framework (REF)

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