University Overview:
Loughborough is a research-intensive University. In the 2021 Research Assessment Exercise (REF), 86% of our Business and Management research was rated as 'world leading' or 'internationally excellent'.
We are passionate about the research we do and have built a dynamic community that inspires talented researchers from around the world to explore questions that matter – both at the forefront of academic debate and in addressing the challenges faced by policy makers and the world of business.
Our goal is to guide you through that process of becoming a fully-fledged PhD graduate equipped for a wide range of rewarding professional careers.
In choosing Loughborough for your research, you’ll work alongside academics who are leaders in their field. You will benefit from comprehensive support and guidance from our Doctoral College, including tailored careers advice, to help you succeed in your research and future career. Find out more.
Project detail:
To move to going green not only requires the science but also the acceptance and demand from customers, which is influenced by the messaging, promotion, and support of critical public and private stakeholders.
To fully understand the complex landscape (political, commercial and consumer), the project will develop a system of systems of ontologies that can mine information from social media platforms, publicly available commercial documents and government websites and policy documents to build a real-time map of the drivers, inhibitors, perceptions and consumer influencers. The real-time analysis will provide semantic models of the landscape and have various lenses that will highlight the socio-technological change required eg the degree of uncertainty towards technologies and their use in everyday items like vehicles.
In turn, this will direct how future messaging, policy, and advertising needs to be engineered to respond to the existing ‘social’ landscape.
Entry requirements:
Applications are invited to undertake a four-year EPSRC-funded CDT PhD studentship at Loughborough University. The successful applicant will join the Centre of Doctoral Training (CDT) in Sustainable Hydrogen.
Candidates need to show in their application an ability equivalent to a 1st or 2:1 honours degree, or a postgraduate master’s with distinction in computer science, information management, or a related discipline.
Applications are welcomed from candidates who have taken a non-traditional route, for example those who may have spent time in industry and are looking to return to education.
English language requirements:
Applicants must meet the minimum English language requirements. Further details are available on the International website (http://www.lboro.ac.uk/international/applicants/english/).
How to apply:
All applications should be made online. Under programme name, select Business School. Please quote the advertised reference number: SBE22-TJ-SUSHY in your application.
To avoid delays in processing your application, please ensure that you submit the following documents
- A curriculum vitae
- An 800 word personal statement explaining your interest in, and aptitude for, the topic of this research project, and the qualities you can bring to the project
- Copies of your transcripts/certificates, English Language certificate
- Two academic references on request
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