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The primary objective of this project is to employ various empirical approaches to uncover the mechanisms underlying changes in preferences when a third party offers advice on whom to trust. The research question will be applied to study a series of scenarios, including health, investment, education decisions, political preferences, and purchasing choices, among others.
This PhD project intends to undertake a series of empirical investigations that employ both physiological measurements and experimental games derived from behavioural economics. By utilizing these methodologies, the project seeks to gain insights into both the cognitive and physiological dimensions of preference changes.
Experiments will be conducted in various countries to evaluate whether cultural differences influence the impact of third-party advice on individuals' preferences.
Understanding the mechanisms driving preference changes under third-party advice can be crucial for various domains and contributes valuable insights to decision-making processes more generally.
Nottingham Business School is triple crown accredited with EQUIS, AACSB and AMBA – the highest international benchmarks for business education. It has also been ranked by the Financial Times for its Executive Education programmes in 2023 and 2024. NBS is one of only 47 global business schools recognised as a PRME Champion, and held up as an exemplar by the United Nations of Principles of Responsible Management Education (PRME).
Its purpose is to provide research and education that combines academic excellence with positive impact on people, business and society. As a world leader in experiential learning and personalisation, joining NBS as a researcher is an opportunity to achieve your potential.
Applications for October 2024 intake closes on 1st August 2024 and applications for Jan 2025 intake closes on 1st October 2024.
This is a self-funded PhD project for UK and International applicants.
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