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Users as Change Agents: User Driven Business Model Innovation For Positive Energy Districts


Nottingham Business School

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Dr K Galanakis Applications accepted all year round Self-Funded PhD Students Only

About the Project

Objectives

Identify exploitation opportunities comparing new venture propositions between people living and working in Positive Energy Districts (PEDs) and those that do not, by considering differences in energy consumption, its antecedent decision-making factors and behaviour change over time.
Expected Results

Trigger change in PED citizens and user energy consumption behaviours through technology (e.g., via habit changes through the opening of “windows of change”), the spread of shared economy, and/or social influences (e.g., normative group influences) in the PED environment. Explore opportunities for energy providers to tap into new expectations and behaviours differentiating their business models designing.

Funding Notes

This is a self funded PhD opportunity.

References

Verplanken, B. and Wood, W. (2006). Interventions to break and create consumer habits. Journal of Public Policy & Marketing, 25(1), 90-103.

Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological science, 18(5), 429-434.


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