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Users as Change Agents: User Driven Business Model Innovation For Positive Energy Districts

  • Full or part time
    Dr K Galanakis
  • Application Deadline
    Applications accepted all year round
  • Self-Funded PhD Students Only
    Self-Funded PhD Students Only

Project Description

Objectives

Identify exploitation opportunities comparing new venture propositions between people living and working in Positive Energy Districts (PEDs) and those that do not, by considering differences in energy consumption, its antecedent decision-making factors and behaviour change over time.
Expected Results

Trigger change in PED citizens and user energy consumption behaviours through technology (e.g., via habit changes through the opening of “windows of change”), the spread of shared economy, and/or social influences (e.g., normative group influences) in the PED environment. Explore opportunities for energy providers to tap into new expectations and behaviours differentiating their business models designing.

Funding Notes

This is a self funded PhD opportunity.

References

Verplanken, B. and Wood, W. (2006). Interventions to break and create consumer habits. Journal of Public Policy & Marketing, 25(1), 90-103.

Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological science, 18(5), 429-434.

Related Subjects

How good is research at Nottingham Trent University in Business and Management Studies?

FTE Category A staff submitted: 23.00

Research output data provided by the Research Excellence Framework (REF)

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