About the Project
The places central to our daily lives play an important role in our identity and whether we engage (or not) in a range of different place-related behaviours. Research is often based on nature-related identity being viewed as a causal mechanism underlying behaviours that are environmentally-friendly or support our health and wellbeing. However, people also identify with urban settings and both urban and nature-related identities can affect behaviour and environmental perception. Grounded in Environmental Psychology, the project will investigate how place-related identities impact pro-environmental and/or health behaviours.
The project aims are to investigate how place-related social identities influence environmental or health-promoting behaviours and to identify theoretically-derived mechanisms to improve targeted behaviours using person-place, social psychological, and health-behaviour change frameworks.
The research findings have potential to impact a range of fields including psychology, public health, urban planning.
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