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Psychology (international marketing) PhD Projects, Programs & Scholarships

We have 3 Psychology (international marketing) PhD Projects, Programs & Scholarships

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  The Impact of Excess Product Choice on Customer Engagement and Well Being
  Dr R Marciniak, Dr D Khalifa, Dr C Connell
Applications accepted all year round

Funding Type

PhD Type

The research will focus on customer engagement, online consumer behaviour, psychology and fashion retail and how excess product choice positively, or otherwise impacts on consumer engagement and well being.
  PhD Scholarships at the Management School

Funding Type

PhD Type

A stimulating and dynamic research environment. As part of the Russell Group of research intensive universities, we are dedicated to conducting socially responsible and impactful research.
  Shoppers’ attitudes towards personalised advertising in the physical environment
  Dr A Canhoto
Applications accepted all year round

Funding Type

PhD Type

The retail industry has seen dramatic changes, as a result of digitalization. Digital technology offered retailers the opportunity to capture data and develop insight about their customers, and to improve efficiency.
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