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consumer psychology PhD Projects, Programmes & Scholarships

We have 13 consumer psychology PhD Projects, Programmes & Scholarships

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We have 13 consumer psychology PhD Projects, Programmes & Scholarships

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Extending social perception theories to advertising context

  Research Group: Centre for Societies and Groups
Research Group. Centre for Societies and Groups. Proposed supervisory team. Dr Magdalena Zawisza. Theme. Consumer Psychology, Gender and Sexualities, Identity and Social Issues, Social Perception and Advertising. Read more

Improving the effectiveness of social advertising

  Research Group: Centre for Societies and Groups
Research Group. Centre for Societies and Groups. Proposed supervisory team. Dr Magdalena Zawisza. Theme. Consumer Psychology, Gender and Sexualities, Identity and Social Issues, Social Advertising. Read more

Empowering consumers in threatening market contexts

  Research Group: Centre for Societies and Groups
Research Group. Centre for Societies and Groups. Proposed supervisory team. Dr Magdalena Zawisza. Theme. Consumer Psychology, Gender and Sexualities, Identity and Social Issues, Prejudice and Advertising. Read more

PhD in Business and Management - The explanation of consumer choice and marketing behaviour

  Research Group: Marketing and Strategy
The explanation of consumer choice and marketing behaviour. Marketing theory . Supervisor. Professor Gordon Foxall, Cardiff Business School, Cardiff University. Read more

Antecedents of consumer involvement with esports and its impact on users’ psychological wellbeing

Despite the increased popularity of esports globally, there is still limited research on the psychographic profile of esports users, the patterns of involvement with esports and the relationship between the level of involvement and psychological wellbeing. Read more

Using psychology to inform sustainable diets: acceptability of cultivated meats by parents and young children.

Providing sustainable protein through culturing meat from stem cells in vitro using tissue engineering has enormous potential to solve significant problems associated with meat production and consumption, including climate/environmental and animal welfare issues, as well as global food security and nutrition related health challenges. Read more

PhD in Business and Management - Effects of brand quality on consumers’ willingness to pay: a behavioural-economic discounting framework.

  Research Group: Marketing and Strategy
Effects of brand quality on consumers’ willingness to pay. a behavioural-economic discounting framework. Supervisor. Professor Gordon Foxall, Cardiff University. Read more

Understanding the potential role of biofortified (nutrient enhanced) crops for improving UK diets

Micronutrient deficiencies are highly prevalent in UK populations and are associated with the dual burden of malnutrition. Food-based health inequalities have been exacerbated through prolonged austerity and the Covid-19 pandemic. Read more

EPSRC Centre for Doctoral Training in Creating Our Lives in Data (Horizon CDT)

 . Application deadlines. Round 1 applications closed on 3rd January 2023. Round 2 applications will be announced shortly. We are seeking up to 15 talented and enthusiastic students to join the Horizon Centre for Doctoral Training (CDT) in September 2023. Read more
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