What’s it like to do a PhD in E Business?
Doing a PhD in E Business allows you to drill down into any number of aspects of digital marketing and commerce, examining the myriad ways in which technology, internet and business intersect.
These are some of the research topics you might tackle during a PhD in E Business:
- Artificial intelligence
- Customer relationship management
- Data protection
- Data science
- Decision-making psychology and behavioural science
- Digital marketing
- Ethics and sustainability
- Social media
- The internet of things
You’ll have the opportunity to engage in a range of research methodologies, as well as looking at real-world case studies and what you can learn from them. The culmination of a PhD in E Business will be a dissertation, which may involve large-scale data analysis, depending on your research specialism.