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We have 45 Marketing PhD Projects, Programmes & Scholarships in the UK

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Marketing PhD Projects, Programmes & Scholarships in the UK

We have 45 Marketing PhD Projects, Programmes & Scholarships in the UK

A PhD in Marketing allows you to undertake in-depth research into a range of topics associated with Marketing, Branding and Advertising. You’ll complete a substantial research project in the form of a dissertation and will be well-prepared to pursue a career in Marketing or enter the world of academia.

What’s it like to do a PhD in Marketing?

Doing a PhD in Marketing gives you the opportunity to explore a number of research topics to do with the ways in which marketing and advertising techniques affect consumer behaviour. Some of the areas you could cover include:

  • Digital marketing
  • Behavioural science
  • Social media
  • Sustainability
  • Marketing ethics
  • Innovation
  • Quantitative modelling
  • Pricing strategy
  • Decision-making

You’ll be given training in a selection of quantitative and qualitative research methods. You may also have the chance to run user studies to test out your ideas.

The nature of Marketing means that there are plenty of chances to do interdisciplinary work, with ample crossover between areas like Psychology, Economics, Finance and Computer Science.

Entry requirements

The entry requirements for a typical PhD in Marketing usually involve a Bachelors and a Masters degree in a related subject. You’ll also need to submit a compelling research proposal detailing your study plans. You may also need some professional experience, depending on the programme.

PhD in Marketing funding options

In the UK, PhDs in Marketing are funded by the Economic and Social Research Council (ESRC), which provides a tuition fee waiver and a living cost stipend. Depending on the programme, you may submit your own research proposal before being considered for funding, or apply for a project that already has funding attached.

It’s also possible to apply for a PhD loan to help with the costs of a doctorate in Marketing (although this can’t be combined with Research Council funding). Other options for financial support include university scholarships, graduate teaching assistantships and charities.

If you’re considering a part-time PhD in Marketing, it may also be worth asking your employer if they’re happy to sponsor you.

PhD in Marketing careers

A PhD in Marketing is great preparation for a career in academia or teaching, as well as providing you with the transferrable skills to work in a range of commercial sectors. Your research could also have real-world relevance for SMEs, government agencies, multi-national companies and much more.

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Fully funded PhD studentships at Loughborough Business School

Make a novel contribution to knowledge, position yourself as an expert in your field, and open a range of doors with future employers – by embarking on a PhD at Loughborough Business School. Read more

5 Year iPhD Studentship - Evaluating Meat and Alternative Meat-eating habits in Europe and supporting Alternative Meat industry responses.

Researchers want to know more about the sustainability of different diets in advanced economies, in particular to better understand how to reduce the greenhouse gas (GHG) emissions from food consumption as well as to better understand health implications of dietary choices. Read more

Virtual Engagement: The Impact of Avatars on Metaverse Retailing

  Research Group: School of Management
In 2020, the Metaverse was valued globally at US$487 billion, encompassing gaming, social media, live entertainment, and gaming/Virtual reality (VR)/Augmented reality (AR) (Bloomberg, 2021), with projections to exceed US$1 trillion by 2030 (Bloomberg, 2022; Precedence Research, 2022). Read more

Assessing the Impact of Digital Technologies on Retail Consumer Decision-Making Among Underserved Groups

  Research Group: School of Management
This PhD project investigates the influence of digital technologies on consumer decision-making in the retail sector, with a primary focus on underserved groups, e.g., older individuals, people with disabilities, ethnic minorities, individuals from lower socio-economic backgrounds and people with limited qualifications or educational attainment. Read more

Consumer dependency on ChatGPT and its impact on their wellbeing

  Research Group: School of Management
The advent of conversational artificial intelligence (AI) platforms, particularly ChatGPT, represents a significant evolution in the way information is accessed and decisions are made in our daily lives. Read more

University of Bristol, Faculty of Social Sciences and Law Postgraduate Research Scholarships for 2024/2025 entry

Closing date. Tuesday, 27 February 2024, 12 noon (UK time). The University of Bristol and the Faculty of Social Sciences and Law are delighted to be able to offer a number of fully-funded Postgraduate Research Scholarships to candidates demonstrating exceptional research potential. Read more

LITAC - From Crisis to Opportunity: Re-Positioning Leicester’s Garment Manufacturing Image

Doctoral research students in LITAC will develop the ability to pursue research that advances the disciplines of textile technology, textile and fashion design, polymer science, and colour science and technology to find solutions to global challenges using advanced research tools and techniques. Read more

4-year GTFs studentship for Marketing PhD students

The University of Liverpool Management School (ULMS) is inviting applications from national and international prospective Management PhD candidates specialised in Marketing, for a number of 4-year Graduate Teaching Fellow (GTF) studentships starting in the 2024/25 academic year. Read more

The Effect of Dark Tetrad Personality Traits on Economic Decisions: Behavioural Economics Perspective

Applications are invited for a fully-funded three-year PhD to commence in October 2024. . The PhD will be based in the Faculty of Business and Law, and will be supervised by Dr Zahra Murad, Professor Yuksel Ekinci and Dr Z. Read more

4-year GTFs studentship for Management PhD students

The University of Liverpool Management School (ULMS) is inviting applications from national and international prospective Management PhD candidates with an outstanding academic achievement and research potential, for a number of 4-year Graduate Teaching Fellow (GTF) studentships starting in the 2024/25 academic year. Read more

To bid or not to bid : Behaviour economics of the search and bidding process in residential real estate.

  Research Group: Architecture, Built Environment and Planning
73% of people living in the NI are owner occupied (NISRA,2021). It is a significant financial and personal decision to buy a home and the largest single purchase most people make in their lifetime. Read more

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