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Marketing PhD Projects, Programmes & Scholarships in the UK

We have 29 Marketing PhD Projects, Programmes & Scholarships in the UK

Discipline

Discipline

Business & Management

Location

Location

United Kingdom

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Institution

All Institutions

PhD Type

PhD Type

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Funding

Funding

I am a self funded student


We have 29 Marketing PhD Projects, Programmes & Scholarships in the UK

A PhD in Marketing allows you to undertake in-depth research into a range of topics associated with Marketing, Branding and Advertising. You’ll complete a substantial research project in the form of a dissertation and will be well-prepared to pursue a career in Marketing or enter the world of academia.

What’s it like to do a PhD in Marketing?

Doing a PhD in Marketing gives you the opportunity to explore a number of research topics to do with the ways in which marketing and advertising techniques affect consumer behaviour. Some of the areas you could cover include:

  • Digital marketing
  • Behavioural science
  • Social media
  • Sustainability
  • Marketing ethics
  • Innovation
  • Quantitative modelling
  • Pricing strategy
  • Decision-making

You’ll be given training in a selection of quantitative and qualitative research methods. You may also have the chance to run user studies to test out your ideas.

The nature of Marketing means that there are plenty of chances to do interdisciplinary work, with ample crossover between areas like Psychology, Economics, Finance and Computer Science.

Entry requirements

The entry requirements for a typical PhD in Marketing usually involve a Bachelors and a Masters degree in a related subject. You’ll also need to submit a compelling research proposal detailing your study plans. You may also need some professional experience, depending on the programme.

PhD in Marketing funding options

In the UK, PhDs in Marketing are funded by the Economic and Social Research Council (ESRC), which provides a tuition fee waiver and a living cost stipend. Depending on the programme, you may submit your own research proposal before being considered for funding, or apply for a project that already has funding attached.

It’s also possible to apply for a PhD loan to help with the costs of a doctorate in Marketing (although this can’t be combined with Research Council funding). Other options for financial support include university scholarships, graduate teaching assistantships and charities.

If you’re considering a part-time PhD in Marketing, it may also be worth asking your employer if they’re happy to sponsor you.

PhD in Marketing careers

A PhD in Marketing is great preparation for a career in academia or teaching, as well as providing you with the transferrable skills to work in a range of commercial sectors. Your research could also have real-world relevance for SMEs, government agencies, multi-national companies and much more.

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Carnegie School of Sport

RESEARCH THAT MAKES A DIFFERENCE. Our research degrees are for people that want to solve problems. People who listen, and collaborate. Read more

PhD in Marketing & Reputation at Henley Business School

Join high calibre doctoral students from all around the world and study at a triple-accredited global business school. Henley Business School is ideally located, set on the beautiful Reading University campus, just 25 minutes by train from London. Read more

PhDs at Henley Business School

Join high calibre doctoral candidates from more than 25 countries in the world and study at a triple-accredited global business school. Read more

Artificial intelligence for small and medium enterprise

The Customer-technology interface has been identified as a research priority by the Marketing Science Institute, a leading US research institute of academics and major firms, in their 2020-2022 research priorities (MSI, 2020). Read more

PhDs in Hospitality, Tourism, Events, Food & Nutrition

PhDs in Hospitality, Tourism, Events, Food & Nutrition. The subject groups of Hospitality, Tourism, Events, Food & Nutrition are in the Department of Service Sector Management in the Sheffield Business School (SBS). Read more

PhDs in Business and Management

The Department of Management in the Sheffield Business School (SBS) translates research activity into high quality and accessible outputs that inform policy and practice and which enrich our education programmes. Read more

Sport and Exercise Science and Sports Medicine Research and Enterprise Group

The Sport and Exercise Science and Sports Medicine Research and Enterprise Group conducts innovative, applied research to tackle modern day challenges in sport, health and occupational settings. Read more

Centre for Change, Entrepreneurship and Innovation Management

The Centre for Change, Entrepreneurship and Innovation Management (CENTRIM) is a Centre for Research and Enterprise Excellence within the Brighton Business School. Read more

Antecedents of consumer involvement with esports and its impact on users’ psychological wellbeing

Despite the increased popularity of esports globally, there is still limited research on the psychographic profile of esports users, the patterns of involvement with esports and the relationship between the level of involvement and psychological wellbeing. Read more

Consumer misbehaviour and interpersonal mistreatment during service encounters

Recent decades have witnessed an increasing body of academic work examining the less-than-perfect side of service provision, where achieving an understanding of the factors stimulating service failure, and consumer misbehaviour has been gradually prioritised, with much of this work also concentrating on potential recovery strategies and related concepts therein. Read more

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