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Spring 2017 - 'Innovation and Date in Postgraduate Student Recruitment and Marketing'

Our ‘Innovation and Data in Postgraduate Student Recruitment and Marketing’ event took place on Tuesday 16th May 2017 in Sheffield Town Hall. The event featured a number of sessions from leading professionals in the Higher Education marketing sector, as well as opportunities for discussion with colleagues, interactive sessions and a panel discussion.

This event was for those accountable for delivering marketing and recruitment communication strategy, right through to those who are working operationally to attract prospective postgraduate students in an ever-changing marketplace.

Please note that this event has taken place. If you’d like to be the first to find out about the next FindAUniversity Marketing Conference, or have a particular topic you’d like to see being discussed, please contact our dedicated Events team by email: [email protected].

Schedule from ‘Innovation and Data in Postgraduate Student Recruitment and Marketing’:

09:45 Registration opens & refreshments
10:00 Welcome
10:05 “Building engaging HE brands”
Simon Pride, Director of Marketing and Communications at Harper Adams University, & Mike Bond, Strategic Director and Founder of Bond and Coyne.
10:45 “Building confidence and inspiring UG to PG progression”
Chris Brady, Postgraduate Marketing Manager at Leeds Beckett University.
11:30 Morning refreshments
11:45 “The Power of Data - using data to drive student recruitment and retention”
Jonah Duffin, Director of External Relations at Birkbeck, University of London & Ed Layt, Education Marketing Specialist at SMRS.
12:30 Lunch & networking
13:30 “Prospectuses as part of a digital-first approach to PG engagement”
Dr. Emily Rozier, Postgraduate Recruitment Officer at the University of Birmingham and HEERA Executive Committee member.
14:15 “How to maximise research impact through content and the media”
Amy Pullan, Media Relations Officer at the University of Sheffield.
14:45 Afternoon refreshments
15:00 PG student panel: “What do students really think about your marketing campaigns”
Hosted by: Rachel Killian, Education Lead Client Partner at Penna PLC.
15:55 Closing remarks
16:00 Finish

The FindAUniversity Marketing Conference was sponsored by HEERA

The Higher Education External Relations Association is the professional body of staff working across the areas of press & public relations, marketing, alumni relations and fundraising in the higher education sector. Find out more here.


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