9:45

Introduction

10:00 PLENARY 1: Postgraduate landscape opportunities and threats

Speaker tbc

10:45 DIGITAL

Workshop: Student takeovers – Paul Hodgson, Digital Content, University of Nottingham

MARKETING

Case study: Creating an award-winning PG prospectus. – Jack Tomlinson, Head of Marketing, St George’s University of London.

INSIGHT

Postgraduate funding: how to turn challenges into engagement- Sarah Linington, Associate Director (Marketing) & Mark Bennett, Head of Content, FindAUniversity Ltd.

11:15

Refreshments

11:30 STUDENT RECRUITMENT

Postgraduate Widening Participation 101 - Felicity Wicks, Student Recruitment & Widening Participation Officer, University of Manchester

MARKETING

How to win a HEIST award - Judges panel, including Penny Eccles FCIM, HE Student Recruitment/Marketing Consultant, Martyn Spence FCIM,Freelance HE Marketing & Communications Director, & Tom Greveson, CEO at Revolution Viewing Ltd.

INTERNATIONAL

Brexit: What European institutions are doing post Brexit - speaker TBC.

12:00 PLENARY 2: What makes a great marketing team tick - Insight from the HEIST 2019 Marketing team of the year winners

Rebecca Trengove, Director of Marketing and Communications, University of Dundee.

12:45

Lunch

11:15 PLENARY 3: 10 digital trends to help universities with their postgraduate student recruitment

Daniel Rowles, Digital Marketing Trainer, Author and Consultant

2:30 INTERNATIONAL

Post Study Work: The New Graduate Route - Opportunities for Postgraduate Student Recruitment - Jazreel Goh, Director of Education Marketing, British Council, Jenny Wilkinson, Head of Recruitment and International Development, London Metropolitan University & Oliver Fortescue, Higher and International Education Expert, Edified.

DIGITAL MARKETING
  • How to understand user behaviour to inform content creation - Azeem Ahmad, Digital Marketing Manager, Staffordshire University.

  • What makes postgraduate social media different - Hannah Keep, Head of Social Media, Cranfield University.

RESEARCH COMMS

Talk titles tbc

3:30

Refreshments

3:45 PLENARY 4: Postgraduate student panel
4:30

Networking drinks reception

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