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Thank you for attending PG Marketing Conference Webinar Series - August 2020

PLEASE NOTE THIS EVENT HAS TAKEN PLACE.

The first one of our brand new, FREE webinars took place on Wednesday 19 August 2020, and consisted of two presentations covering the impact of COVID-19 on prospective students' postgraduate study plans and post-study work visas. Thank you to everyone who joined us!

To be added to our mailing list, for information about our future Marketing conferences and webinars, please email our Events Team at [email protected]

What did we cover in our first webinar?

COVID-19 and PGT recruitment: What have we learned in 2020?

Presented by Mark Bennett, Head of Content, FindAUniversity

This session showcased results from a new white paper report based on the largest and most wide-ranging survey of prospective postgraduate students undertaken so far. It examined the intentions and concerns of different audiences and demographics, focussing on the takeaways postgraduate marketing and recruitment professionals need to bear in mind going forward. .

Post-study work: The new Graduate Route - Opportunities for postgraduate student recruitment

Presented by Jenny Wilkinson, Director of Student Recruitment & Business Development, London Metropolitan University and Fraser Deas, Head of Education Services, British Council China

This session explored the new Graduate Route as a way to support PG student recruitment at a turbulent time for the sector. It provided data on the previous post-study work visa and survey data from current offer holders, as well as opportunities for marketing and recruitment, and actionable recommendations for both individual organisations and the sector as a whole.

Meet the speakers

Mark Bennett

Head of Content, FindAUniversity

Dr Mark Bennett is Head of Content at FindAUniversity, with overall responsibility for the information, advice and guidance students find on our websites. He regularly engages with prospective students' funding queries and has presented on postgraduate funding, experiences and IAG at events organised by Westminster Forum, UKCGE and HELOA.

Fraser Deas

Head of Education Services, British Council China

Fraser is the Head of Education Services at the British Council China, based in Beijing. In his role he supports UK education providers with their international work in China, delivering bespoke marketing and research services to grow their brand, recruit students and develop international partnerships.


Jenny Wilkinson

Director of Student Recruitment & Business Development, London Metropolitan University

Jenny's expertise is in international HE, primarily partnership development, study abroad and recruitment. Over the past few years she has expanded her remit and currently manages domestic and international recruitment, widening participation and outreach, enquiries and conversion, international mobility and partnerships for London Met. She is a Member Leader of NAFSA’s Education Abroad Health and Safety Subcommittee and is particularly interested in issues such as risk management and data protection, and working closely with partners to support a joined up approach to these issues.

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