PG Marketing Conference Webinar Series - October 2020

Wed 28 October 2020 | 10.30am-12pm GMT

Join us on 28th October for our next FREE PG Marketing Conference webinar, this time focusing on content and social media! Our speakers will deliver two engaging presentations, covering the understanding of user behaviour to inform content creation, and the importance of academic engagement on social media.

All of the information in the presentations was interesting and useful.
University of Oxford - feedback from our second webinar

Whether you're an experienced manager or new to the higher education sector, involved or interested in postgraduate recruitment and creating engaging content for it, we would love you to join us. Spaces are available on first-come-first-served basis, so don't miss out - book your place or share with your colleagues now!


How to understand user behaviour to inform content creation

Presented by Azeem Ahmad, Digital Marketing Manager, Staffordshire University

In this talk, Azeem will run through the basics of measuring user behaviour on site, allowing you to gain understanding of how simple this is to put in place. You'll leave with actionable insights about your own audience and what they consume, enabling you to create content that better serves them.


Why social media is important for academics and research

Presented by Dan Marrable, Director, 448 Studio and Carla Banks, Global Reputation Manager, Lancaster University

In this talk, Dan and Carla will reflect on the work they've been undertaking with research groups at Lancaster University for the past year and a half. They will discuss the steps needed to build an engaged community of academics on social media within your university, and why it’s important for those undertaking research to have a strong grasp of it. They will also share useful insight on utilising social media for recruitment, creating a channel, content and tone of voice, reporting, and understanding analytics to make informed strategic decisions.


Meet the speakers

Azeem Ahmad

Digital Marketing Manager, Staffordshire University

Azeem is the Digital Marketing Manager at Staffordshire University. He has spent several years working in the industry, beginning in a paid search focused role before moving into a multi-channel specialism. He is experienced in various aspects of online marketing activity, including PPC, Social Media, Display, Programmatic, App Marketing and SEO. He has previously spoken at conferences in the UK including MeasureFest, and BrightonSEO.

Carla Banks

Global Reputation Manager, Lancaster University

Carla is the Global Reputation Manager at Lancaster University where she works with academic colleagues across all subject areas to enhance their profiles, network and share their research using social media. After completing a PhD in Sociology at Lancaster, Carla went on to work in student recruitment, market research and then communications. She’s passionate about empowering researchers to utilise social media and embrace platforms in ways that work for them and their goals.


Dan Marrable

Director, 448 Studio

Dan is a social and digital media consultant, speaker and trainer. He specialises in developing solutions and bespoke workshops for people and businesses who want to up-skill and connect with their audiences through social media. Before founding 448 Studio he worked with the University of Glasgow, Vancouver & London Olympic organising committees as well as the Commonwealth Games. Since launching 448 Studio Dan has had the opportunity to deliver social media workshops and consultancy for the likes of: Lancaster University, University of Glasgow, Cardiff University, Santander Universities, UCAS and the National Assembly for Wales.


Book your place

We hope you can join us for the Marketing Conference Webinar on 28th October! Don't forget to book your free place in advance here >>>

If you’re unable to attend but would like to hear about our future webinars or Marketing Conferences, please get in touch with our dedicated Events Team at [email protected]

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We will be in touch shortly to collect payment. If you don't receive a confirmation email within 24 hours, please contact our dedicated Events team by email: [email protected], or by phone: 0114 268 4940. If you would like to book more delegate places please click here.


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