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Consumption and mental health: Coping with the possibility of becoming a parent of a child with Down’s syndrome.

  • Full or part time
  • Application Deadline
    Thursday, March 01, 2018
  • Awaiting Funding Decision/Possible External Funding
    Awaiting Funding Decision/Possible External Funding

Project Description

“Policies and practices around antenatal screening services have long been the subject of debate in a sociological context” (Pilnick, 2008: 511). However, existing research largely overlooks how these policies and practices influence the behaviour of both potential parents from a mental health & consumer behaviour perspective. As a result, a qualitative study might seek to answer the following questions: Is the choice to proceed (or not) with the pregnancy negotiated freely and openly? How do men and women interact at this time within their lives? What role do socio-economic factors play in this interaction? Do consumer objects also play a role? Do these help or hinder? What are the implications for the construction of both parents understanding of themselves? What are the implications for marketing strategy?

Related Subjects

How good is research at Aberdeen University in Business and Management Studies?

FTE Category A staff submitted: 13.30

Research output data provided by the Research Excellence Framework (REF)

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