Marketing (action research) PhD Projects, Programmes & Scholarships

We have 5 Marketing (action research) PhD Projects, Programmes & Scholarships

PhDs in Business and Management

Sheffield Hallam University Sheffield Business School

The Department of Management in the Sheffield Business School (SBS) translates research activity into high quality and accessible outputs that inform policy and practice and which enrich our education programmes. Read more

Self-Funded PhD Students Only Business Research Programme

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Virtual Engagement: The Impact of Avatars on Metaverse Retailing

University of Bradford Faculty of Management, Law and Social Sciences

Research Group: School of Management

In 2020, the Metaverse was valued globally at US$487 billion, encompassing gaming, social media, live entertainment, and gaming/Virtual reality (VR)/Augmented reality (AR) (Bloomberg, 2021), with projections to exceed US$1 trillion by 2030 (Bloomberg, 2022; Precedence Research, 2022). Read more

Supervisors: Dr A Ueno, Dr R Trivedi, Dr SMF Padela

Year round applications PhD Research Project Self-Funded PhD Students Only

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Consumer dependency on ChatGPT and its impact on their wellbeing

University of Bradford Faculty of Management, Law and Social Sciences

Research Group: School of Management

The advent of conversational artificial intelligence (AI) platforms, particularly ChatGPT, represents a significant evolution in the way information is accessed and decisions are made in our daily lives. Read more

Supervisors: Dr A Ueno, Dr S Di Martino, Prof U Sivarajah

Year round applications PhD Research Project Self-Funded PhD Students Only

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Assessing the Impact of Digital Technologies on Retail Consumer Decision-Making Among Underserved Groups

University of Bradford Faculty of Management, Law and Social Sciences

Research Group: School of Management

This PhD project investigates the influence of digital technologies on consumer decision-making in the retail sector, with a primary focus on underserved groups, e.g., older individuals, people with disabilities, ethnic minorities, individuals from lower socio-economic backgrounds and people with limited qualifications or educational attainment. Read more

Supervisors: Dr A Ueno, Prof E Kipnis, Dr R Sammut

Year round applications PhD Research Project Self-Funded PhD Students Only

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PhD in Business and Management- Marketing theory

Cardiff University Cardiff Business School

Research Group: Marketing and Strategy

Marketing theory. Explanation of consumer choice. Explaining the socio-economic behaviour that characterizes marketing is a multi-disciplinary task. Read more

Supervisors: Prof G Foxall, Prof P H Morgan

31 May 2024 PhD Research Project Self-Funded PhD Students Only

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We have 5 Marketing (action research) PhD Projects, Programmes & Scholarships

Marketing (action research) PhD Projects, Programmes & Scholarships

We have 5 Marketing (action research) PhD Projects, Programmes & Scholarships

PhDs in Business and Management

Virtual Engagement: The Impact of Avatars on Metaverse Retailing

Consumer dependency on ChatGPT and its impact on their wellbeing

Assessing the Impact of Digital Technologies on Retail Consumer Decision-Making Among Underserved Groups

PhD in Business and Management- Marketing theory

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