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We have 6 Marketing (public law) PhD Projects, Programmes & Scholarships

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Marketing (public law) PhD Projects, Programmes & Scholarships

We have 6 Marketing (public law) PhD Projects, Programmes & Scholarships

Research at London Met

Research underpins everything we do at London Met. Alongside our projects in the wider community, our research helps to build connections with stakeholders locally and around the world which allows us to advance our social mission. Read more

PhDs in Business and Management

The Department of Management in the Sheffield Business School (SBS) translates research activity into high quality and accessible outputs that inform policy and practice and which enrich our education programmes. Read more

Virtual Engagement: The Impact of Avatars on Metaverse Retailing

  Research Group: School of Management
In 2020, the Metaverse was valued globally at US$487 billion, encompassing gaming, social media, live entertainment, and gaming/Virtual reality (VR)/Augmented reality (AR) (Bloomberg, 2021), with projections to exceed US$1 trillion by 2030 (Bloomberg, 2022; Precedence Research, 2022). Read more

Consumer dependency on ChatGPT and its impact on their wellbeing

  Research Group: School of Management
The advent of conversational artificial intelligence (AI) platforms, particularly ChatGPT, represents a significant evolution in the way information is accessed and decisions are made in our daily lives. Read more

Assessing the Impact of Digital Technologies on Retail Consumer Decision-Making Among Underserved Groups

  Research Group: School of Management
This PhD project investigates the influence of digital technologies on consumer decision-making in the retail sector, with a primary focus on underserved groups, e.g., older individuals, people with disabilities, ethnic minorities, individuals from lower socio-economic backgrounds and people with limited qualifications or educational attainment. Read more
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