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Children’s recognition of advertising messages in new media

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  • Full or part time
    Dr M Blades
  • Application Deadline
    No more applications being accepted
  • Competition Funded PhD Project (European/UK Students Only)
    Competition Funded PhD Project (European/UK Students Only)

Project Description

Advertising, especially advertising unhealthy foods to young children, is a matter of controversy. Nearly all the previous research into the effects of advertising on children has focused on traditional television advertising. We want to investigate children’s understanding of advertisements in new media (like the Internet) and new forms of advertising (like product placement in TV programmes), and the effects that advertising might have on children’s life styles. This research can be carried out in any country.

Funding Notes

This is one of many projects in competition for the current funding opportunities available within the Department of Psychology. Please see here for full details: http://www.sheffield.ac.uk/psychology/prospectivepg/funding
Overseas students are welcome to apply for funding but must be able to demonstrate that they can fund the difference in the tuition fees.
Requirements: We ask for a minimum of a first class or high upper second-class undergraduate honours degree and a distinction or high merit at Masters level in psychology or a related discipline.

Related Subjects

How good is research at University of Sheffield in Psychology, Psychiatry and Neuroscience?

FTE Category A staff submitted: 34.45

Research output data provided by the Research Excellence Framework (REF)

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