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All aspects of food marketing to children and its effects on children’s diet and obesity

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  • Full or part time
    Dr Blades
  • Application Deadline
    No more applications being accepted
  • Competition Funded PhD Project (European/UK Students Only)
    Competition Funded PhD Project (European/UK Students Only)

Project Description

Childhood obesity is a major problem in the West, and is a developing problem in
other countries. Childhood obesity, and related health problems, has been
linked to the extensive marketing of unhealthy food to children. Research in
this area can consider a number of approaches to this topic. For example, does
food advertising in new media (like the Internet) have more or less effect on
children’s health then traditional television advertising? At what age do
children recognize and understand the marketing messages in food
advertisements? Are children aware of marketing techniques like product
placement, or viral messages? Does recognizing a particular marketing approach
lessen the effect of that marketing or not? When do children realize that food
advertising is for the benefit of the manufacturer and not for the benefit of
the consumer?

Funding Notes

This is one of many projects in competition for the current funding opportunities available within the Department of Psychology. Please see here for full details: http://www.sheffield.ac.uk/psychology/prospectivepg/funding
Overseas students are welcome to apply for funding but must be able to demonstrate that they can fund the difference in the tuition fees.
Requirements: We ask for a minimum of a first class or high upper second-class undergraduate honours degree and a distinction or high merit at Masters level in psychology or a related discipline.

Related Subjects

How good is research at University of Sheffield in Psychology, Psychiatry and Neuroscience?

FTE Category A staff submitted: 34.45

Research output data provided by the Research Excellence Framework (REF)

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