Household cross-category buying patterns in the UK

This project offers a unique opportunity for someone who is aiming for an academic career in marketing or seeking a career in industry specialising in marketing analytics.

Based at Exeter Business School the project is supported by commercial partner Kantar WorldPanel who have provided the data which will be used in the research programme. We have access to over 50million purchase records for household groceries which will facilitate the analysis of how consumers purchase brands in different categories.

The data includes extensive household demographics along with purchase details at the brand level including when and where the purchase was made, on-line versus off-line, the price paid, whether or not the item was on promotion. There are many interesting questions to which the data can provide answers.

The project will also call on expertise at the University of Groningen

http://www.rug.nl/feb/organization/scientific-departments/marketing/?lang=en

and the Ehrenberg-Bass Institute at the University of South Australia

https://www.marketingscience.info/

and it is envisaged that the successful applicant will spend time at both institutions as part of their doctoral study. Regular updates to the commercial partner will also be an important part of the programme.

This is a quantitative study and the successful candidate will need to demonstrate the ability to learn appropriate programming protocols with knowledge of ‘R’ especially valued: capability is essential, familiarity an advantage.

The application process invites you to describe the three most interesting research questions you would hope to answer with the data at your disposal and why you would wish to focus on these questions.

I look forward to receiving your application using the link below.